47% of US banking decision-makers say their institutions have already rolled out generative AI, up from 10% in 2023, said data from EY-Parthenon.
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Become a ClientOn today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year, according to a July survey from EMARKETER and TransUnion.
With more signals than ever, and the AI tools to make sense of the data, retail brands can find new ways to engage customers and drive business value. But they need firm strategies and vision to avoid getting lost in the numbers, and many are finding in-store impact with digital efforts. At Advertising Week New York (AWNY), marketing heads at top brands, including McDonald’s, Gap Inc., bp and Visa, discussed their approaches to driving business value by elevating value for customers.
Perplexity is taking a step back from its advertising initiatives amid struggles to monetize AI search. Marketers should pause planned investments in AI search until search ads are measurable and proven to be effective. AI adoption may be growing, but there remains no clear evidence that ad formats in AI search provide returns.
With most official data still paused, private sources like ADP, Carlyle, and the NRF are shaping the economic picture ahead of the holidays—and it’s showing signs of strain. Retail sales rose 5.4% YoY in September but slipped month to month, while high earners kept spending as middle- and low-income households pulled back. Hiring has weakened, confidence remains muted, and Moody’s Analytics warns that nearly half of US states face recession risk. The evidence points to a slowing consumer sector and a holiday season defined by cautious spending and heightened competition.
Shein’s US sales fell 8% YoY in September, marking its second-worst month in three years and underscoring the impact of the Trump administration’s decision to end the de minimis trade loophole for Chinese shipments. The policy shift, which ended tariff-free imports under $800, stripped away a key cost advantage that had powered Shein’s $18 billion in sales last year. In response, the retailer has raised prices, refocused on Europe, and launched its Xcelerator program to attract brands. The company’s future now depends on evolving beyond its low-cost model as trade rules tighten.
OpenAI’s Sora iOS app sparked a wave of creative excitement—and an equally fast wave of scams. Exclusive to iOS and the web, Sora quickly climbed to the top of Apple’s download charts last week. But within days, the App Store was swarming with fake “Sora” and “Sora 2” apps, many hastily rebranded to ride the surge in interest. Opportunists exploit the gap between trademark enforcement, app verification, and public awareness—turning brand equity into bait. Brands must act fast to secure trademarks, domains, and search terms tied to new launches or risk losing trust and revenues to copycats.