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November 25, 2009
How Engaging Is Online Video?
Video ads are a big improvement over rich media for both engagement and ROI. Full Article



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B2B Marketers to Increase Social Spend
Six in 10 B2B marketers plan to spend more on social media in 2010, though only about one-half currently market through the channel. What do they hope to get out of it? Full Article



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The eMarketer Daily will not be published on Thursday and Friday, November 26 and 27, in observance of Thanksgiving. The next edition will be sent out Monday, November 30.


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eMARKETER SPEAKING AND EXHIBITING
IAB Seminar
Dec. 3, 2009
David Hallerman, eMarketer senior analyst, will participate in a seminar on Understanding and Succeeding with Digital Video Advertising, along with speakers from BBE.

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