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February 3, 2012
Online Ad Spending Consolidates Among Search, Banners, Video

A new eMarketer forecast projects continued consolidation of the US online ad market among three main formats: search, banners and video. The first two of these formats are already mature, while the third still gets relatively few ad dollars but is growing quickly. Full Article

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COMPLIMENTARY REPORT: The Forrester Wave™: Email Marketing Vendors, Q1 2012

StrongMail earns perfect scores for customer retention, campaign performance testing and scalability aiding "high-volume senders and firms that need complete control over their email data." Find out why StrongMail is the most inquired about firm of 2011. Download now!


Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies

Doug Brooks, global executive vice president of Marketing Management Analytics, spoke with eMarketer's Lauren Fisher about current trends and challenges associated with multichannel marketing measurement. Full Article



Doug Brooks
Global Executive Vice President
Marketing Management Analytics (MMA)

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Retargeting Is the New Lead Nurturing

Nurture leads beyond the inbox. Learn how display advertising, and the powerful technique of retargeting, can turn potentially "lost" conversions into real business opportunities. Check out 6 simple ways to increase online conversions through display advertising. Download the free white paper today.

Marketers in India Turn to Social Media and Email

In light of recent legislation limiting the number of unsolicited marketing text messages sent in India, more marketers expect to turn to email and social media to reach their customers in 2012. Website development and search marketing will also gain investment. Full Article

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eMARKETER EVENTS
February 5-8, 2012, Bonita Springs, FL
eMarketer analyst Debra Williamson will be speaking on Tuesday, Feb 7 from 1:15-2:15
February 6-7, 2012, Tampa, FL
Jesse Catlin, Business Development at eMarketer, will be talking about the top digital trends for 2012 with an emphasis on social media.

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