For 30 years, EMARKETER has been the authority on the forces shaping media, advertising, and commerce. We help organizations understand where consumers spend time, where advertisers spend money, and where commerce is growing, so they can make business decisions with confidence.
Founded in 1996 to help organizations understand a digital economy just beginning to take shape, EMARKETER has helped brands, agencies, publishers, and platforms navigate every major wave of digital transformation — from search and social media to retail media and the emergence of AI.
Our rigorous forecasts, proprietary and vetted data, and expert analysis serve as the common language for organizations navigating a changing market. Our iconic red and black charts are a fixture across industry stages, executive boardrooms, and client conversations, helping teams align strategies, validate decisions, and identify what’s next.
With the growing number of fragmented sources, competing narratives, and AI-generated answers, organizations need more than information. They need a reliable view of what’s actually happening.
Built on a transparent methodology that combines quantitative and qualitative proprietary research and more than 3,000 vetted data sources, EMARKETER’s expert analysis transforms fragmented information into a trusted view of the market – enabling organizations to anticipate tomorrow’s market trends for confidence today.
While the technologies, channels, and platforms have changed, one challenge has remained constant: deciding what to believe.
Every company has its own view of data. Every platform publishes research. Every vendor has benchmarks. AI can generate answers in seconds (sometimes with misplaced confidence). Yet most organizations still struggle to agree on what the reality is.
EMARKETER fills that gap. Across every wave of digital transformation, our role has been to help the industry understand what is happening, why it matters, and what it means for the future, not chase hype.
As AI reshapes media, commerce, and advertising, that mission remains the same today: giving organizations the confidence to make better decisions in a changing market.
Our leadership team brings experience across research, data, media, advertising, commerce, and technology. They guide EMARKETER’s commitment to rigorous analysis, trusted data, and expert insight — helping organizations navigate change with confidence.
Behind every EMARKETER forecast, report, benchmark, and chart is a team committed to helping the industry understand what’s really happening. Our people bring together deep category expertise, rigorous analysis, editorial judgment, and a shared commitment to clarity.
In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.
