Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits almost [...]

The not-so-mad scientists at YouTube—aka, Google’s video laboratory—just launched Leanback, their latest beta project. As the name implies, Leanback looks to get online video viewers to sit back and just [...]

Yahoo!’s Q1 2010 results signify slow, but significant growth for US Internet advertising. The gains for display point to the growing use of Internet advertising by brand marketers. And while Yahoo!’s search revenues were down sharply, the company is starting to reap the benefits of its search deal with Microsoft.

Google reported record ad revenue results for Q1 2010, which is an early sign of renewed strength for the US online market. However, Google’s strength may not indicate full strength across the entire Internet ad spectrum.

New ad spending numbers from the IAB/PwC are much in line with eMarketer’s previous forecasts — except some of the spending details indicate trends toward more brand advertising. For example, banner ad spending increased by a higher rate than vaunted search advertising. And more new dollars flowed into video advertising than any other online ad format.