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	<title>The eMarketer BlogDavid Hallerman &#8211; </title>
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	<description>A Conversation about the Latest Digital Intelligence</description>
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		<title>Promises, Promises: Will Online Video Ads Deliver This Year?</title>
		<link>http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/</link>
		<comments>http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 15:40:51 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[emarketer online advertising]]></category>
		<category><![CDATA[Google TV]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[online video ads]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[video advertising spending]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4769</guid>
		<description><![CDATA[Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising&#8212;as it hits almost [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leanback: The Latest from Google&#8217;s Video Laboratory</title>
		<link>http://www.emarketer.com/blog/index.php/leanback-latest-googles-video-laboratory/</link>
		<comments>http://www.emarketer.com/blog/index.php/leanback-latest-googles-video-laboratory/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 17:47:55 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3438</guid>
		<description><![CDATA[The not-so-mad scientists at YouTube&#8212;aka, Google’s video laboratory&#8212;just launched Leanback, their latest beta project. As the name implies, Leanback looks to get online video viewers to sit back and just [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/leanback-latest-googles-video-laboratory/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Yahoo!’s Revenue Results Shine Light On Broader Trends</title>
		<link>http://www.emarketer.com/blog/index.php/yahoos-revenue-results-shine-light-broader-trends/</link>
		<comments>http://www.emarketer.com/blog/index.php/yahoos-revenue-results-shine-light-broader-trends/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 13:17:23 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[breakdown]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[Q1 2010]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2406</guid>
		<description><![CDATA[Yahoo!’s Q1 2010 results signify slow, but significant growth for US Internet advertising. The gains for display point to the growing use of Internet advertising by brand marketers. And while Yahoo!'s search revenues were down sharply, the company is starting to reap the benefits of its search deal with Microsoft.]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/yahoos-revenue-results-shine-light-broader-trends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Results Point To Renewed Health</title>
		<link>http://www.emarketer.com/blog/index.php/googles-results-point-renewed-health/</link>
		<comments>http://www.emarketer.com/blog/index.php/googles-results-point-renewed-health/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 16:18:10 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2370</guid>
		<description><![CDATA[Google reported record ad revenue results for Q1 2010, which is an early sign of renewed strength for the US online market. However, Google's strength may not indicate full strength across the entire Internet ad spectrum.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New US Online Ad Spending Data: No Surprise &amp; Some Surprises</title>
		<link>http://www.emarketer.com/blog/index.php/us-online-ad-spending-data-surprise-surprise/</link>
		<comments>http://www.emarketer.com/blog/index.php/us-online-ad-spending-data-surprise-surprise/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:52:04 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[Banners]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[online ad spending]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2223</guid>
		<description><![CDATA[ New ad spending numbers from the IAB/PwC are much in line with eMarketer's previous forecasts -- except some of the spending details indicate trends toward more brand advertising. For example, banner ad spending increased by a higher rate than vaunted search advertising. And more new dollars flowed into video advertising than any other online ad format.
]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Is Behavorial Targeting Outmoded?</title>
		<link>http://www.emarketer.com/blog/index.php/behavorial-targeting-outmoded/</link>
		<comments>http://www.emarketer.com/blog/index.php/behavorial-targeting-outmoded/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:23:13 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Real-time]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2005</guid>
		<description><![CDATA[A New York Times article on real-time advertising doesn't use the term "behavioral targeting," even though it's pretty much the same technique. Why the terminology is shifting points to the difficulty the online ad industry is having with behavioral -- and also how targeting based on user activity is becoming more and more sophisticated.]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/behavorial-targeting-outmoded/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Privacy, Ad Targeting, the Government</title>
		<link>http://www.emarketer.com/blog/index.php/privacy-ad-targeting-government/</link>
		<comments>http://www.emarketer.com/blog/index.php/privacy-ad-targeting-government/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 15:19:49 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1504</guid>
		<description><![CDATA[Let’s be blunt. What the Federal Trade Commission (FTC) has been telling the online ad industry is simple: Either you create and put into practice effective ways to regulate the [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/privacy-ad-targeting-government/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Yahoo!&#8217;s Results: 3 Points and 5 Trends</title>
		<link>http://www.emarketer.com/blog/index.php/yahoos-results-3-points-5-trends/</link>
		<comments>http://www.emarketer.com/blog/index.php/yahoos-results-3-points-5-trends/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:20:08 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1494</guid>
		<description><![CDATA[There are at least 3 points to consider about Yahoo!, which released its full year 2009 revenues on January 26th. 1) Compared with search advertising revenues, display advertising is becoming [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/yahoos-results-3-points-5-trends/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Earnings: Indicator or One-Off</title>
		<link>http://www.emarketer.com/blog/index.php/google-earnings-indicator-oneoff/</link>
		<comments>http://www.emarketer.com/blog/index.php/google-earnings-indicator-oneoff/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 17:58:30 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[The Economy]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[search revenue]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1384</guid>
		<description><![CDATA[Google&#8217;s earnings in Q4 and in all of 2009 were strong, but that might be more a case of Google&#8217;s strengths than the online space as a whole. Here&#8217;s why. [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/google-earnings-indicator-oneoff/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 Online Ad Spend Trends</title>
		<link>http://www.emarketer.com/blog/index.php/5-online-ad-spend-trends/</link>
		<comments>http://www.emarketer.com/blog/index.php/5-online-ad-spend-trends/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:28:20 +0000</pubDate>
		<dc:creator>David Hallerman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=945</guid>
		<description><![CDATA[Behind eMarketer&#8217;s updated US online ad spending estimates are a plethora of intertwined forces, both cyclical and structural. The main cyclical force is the recession and its impact on both [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/5-online-ad-spend-trends/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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