What does Goldman Sachs’ $450 million investment in Facebook mean for marketers? Put bluntly, it’s a wake-up call. If companies are not already marketing on Facebook, they’d better start. The [...]

Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons. In my new report “Social Media in [...]

Over the past few weeks, I’ve been interviewing marketing executives for an eMarketer report looking at budgeting for social media in 2011. It’s been a fascinating exercise; the businesses I’ve [...]

Facebook this week announced one feature—Groups—that will offer new marketing opportunities, and another feature—the application dashboard—that will take away some of the ways marketers can interact with Facebook users. Groups [...]

Twitter’s ad business is moving ahead rapidly. This week brought word of new ad products and a much-needed analytics suite. And more news is expected next week. Here’s what happened [...]