Posts by Karin von Abrams

Postponed “Google Tax” Lets Big US Firms Off the Hook, For Now

Posted By: Karin von Abrams

A much-debated tax on internet advertising in France took a big step toward approval on Monday, December 13, only to be withdrawn two days later—and big US companies breathed a [...]

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Posted: December 17, 2010. Filed under: Advertising  

Mixed Tidings for UK Ad Spending

Posted By: Karin von Abrams

Recent weeks have brought a raft of estimates and forecasts for UK advertising spending in 2010 and 2011. For digital media, the news is excellent; for traditional channels, more sobering. [...]

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Posted: November 30, 2010. Filed under: Advertising,Search,The Economy,UK,Worldwide  

Online Ad Spending Buoyant in France and Spain

Posted By: Karin von Abrams

France and Spain saw robust growth in online ad spending during the first half of 2010, according to PricewaterhouseCoopers (PwC) and national Internet Advertising Bureau (IAB) organizations in the two [...]

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Posted: October 26, 2010. Filed under: Advertising,eMarketer,market research,Search  

Europe Charges the UK with Infringement of Online Privacy Rules

Posted By: Karin von Abrams

The European Commission (EC) is taking the UK government to the European Court of Justice for its failure to comply with regional legislation on internet privacy. This is the latest [...]

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Posted: October 1, 2010. Filed under: Advertising,UK,Usage  

Social and Mobile Headline London’s 2010 ad:tech Conference

Posted By: Karin von Abrams

The ad:tech London conference rang several changes in 2010. For one thing, conference sessions were located in the same hall as exhibitors’ stalls and the seminars delivered by industry experts. [...]

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Posted: September 27, 2010. Filed under: Advertising,Brands,Case Studies,Facebook,Mobile,paid content,Social Media,Social Media Marketing,Twitter,UK,Usage  
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