Posts by Lisa Phillips

Digital News Platforms Still Present Opportunity For Marketers

Posted By: Lisa Phillips

The news may be unpredictable, but its appeal to consumers is not: 92% of consumers use multiple platforms to get news on a typical day, according to the Pew Research [...]

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Posted: December 23, 2010. Filed under: Advertising,Demographics,Social Media,Usage  

Look Out Cable: Time-shifting TV Is Accelerating

Posted By: Lisa Phillips

American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]

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Posted: August 24, 2010. Filed under: Advertising,Online Video,Usage  

The Age-Old Debate on Separating Demographic Groups

Posted By: Lisa Phillips

As someone who follows demographics, I usually enjoy reading new research about the different generations. Right now, I’m researching my next report on millennials, also called Gen Y or—less often [...]

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Posted: July 20, 2010. Filed under: Advertising,market research  

Yahoo! Uses Search Queries to Source the People’s News

Posted By: Lisa Phillips

Just a few days after America celebrated Independence Day, Yahoo! will roll out the latest in niche news sites, sourced entirely by internet users’ search queries, according to The New [...]

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Posted: July 7, 2010. Filed under: Advertising  

Why Brands Need to Mind Their Language Efforts Online

Posted By: Lisa Phillips

Three Op-Ed pieces in Sunday’s New York Times were devoted to ICANN’s recent move to allow URLs without Latin characters—a change that each writer agreed would not effect the global [...]

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Posted: May 17, 2010. Filed under: Brands,Demographics,eMarketer,Usage  
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