eMarketer’s major media ad spending projection is the result of a comprehensive analysis of myriad elements related to the ad spending market. We use both bottom-up and top-down approaches for [...]

In conjunction with the TV and major media ad spending estimates we released Tuesday, here’s a closer look at eMarketer’s new US magazine and newspaper ad spending forecasts. In December [...]

Millennials can be a tricky target for marketers. Despite the fact that, according to eMarketer, more than 82% of US internet users 18 to 34 use social networks at least [...]

Today kicks off National Hispanic Heritage Month in the US, so we decided to take a look at a few of the trends and tips we’ve seen lately about Hispanic [...]

Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i. As reported in the eMarketer [...]