The eMarketer BlogNicole Perrin – http://www.emarketer.com/blog A Conversation about the Latest Digital Intelligence Tue, 07 Feb 2012 17:56:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Behind the Numbers: US Major Media Ad Spending http://www.emarketer.com/blog/index.php/numbers-major-media-ad-spending/ http://www.emarketer.com/blog/index.php/numbers-major-media-ad-spending/#comments Wed, 06 Apr 2011 14:30:23 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=5675 http://www.emarketer.com/blog/index.php/numbers-major-media-ad-spending/feed/ 0 Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses http://www.emarketer.com/blog/index.php/gains-online-magazine-newspaper-ad-spending-offset-print-losses/ http://www.emarketer.com/blog/index.php/gains-online-magazine-newspaper-ad-spending-offset-print-losses/#comments Thu, 31 Mar 2011 15:40:56 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=5601 http://www.emarketer.com/blog/index.php/gains-online-magazine-newspaper-ad-spending-offset-print-losses/feed/ 3 Why Causes Might Be the Best Way to Reach Millennials http://www.emarketer.com/blog/index.php/reaching-socially-environmentally-conscious-millennials/ http://www.emarketer.com/blog/index.php/reaching-socially-environmentally-conscious-millennials/#comments Tue, 05 Oct 2010 17:16:55 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=4230 http://www.emarketer.com/blog/index.php/reaching-socially-environmentally-conscious-millennials/feed/ 1 Yo Quiero Publicidad en Español: Why Marketers Should Also Reach Out to Online Hispanics in Spanish http://www.emarketer.com/blog/index.php/yo-quiero-publicidad-espaola-marketers-reach-online-hispanics-spanish/ http://www.emarketer.com/blog/index.php/yo-quiero-publicidad-espaola-marketers-reach-online-hispanics-spanish/#comments Wed, 15 Sep 2010 19:36:18 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=4075 http://www.emarketer.com/blog/index.php/yo-quiero-publicidad-espaola-marketers-reach-online-hispanics-spanish/feed/ 11 Just 16% of Brand Tweets Engage Others, Compared to 43% of Consumers’ http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/ http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/#comments Wed, 04 Aug 2010 16:38:59 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=3605 http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/feed/ 18 Will the Rise of Android Change How Apps Are Monetized? http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/ http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/#comments Wed, 28 Jul 2010 17:21:38 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=3563 http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/feed/ 6 What to Expect for Google for Q2 and Beyond http://www.emarketer.com/blog/index.php/expect-google-q2/ http://www.emarketer.com/blog/index.php/expect-google-q2/#comments Thu, 15 Jul 2010 15:26:09 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=3471 http://www.emarketer.com/blog/index.php/expect-google-q2/feed/ 4 Slow Recovery Ahead for Total Media Ad Spending http://www.emarketer.com/blog/index.php/slow-recovery-total-media-ad-spending/ http://www.emarketer.com/blog/index.php/slow-recovery-total-media-ad-spending/#comments Tue, 13 Jul 2010 16:54:18 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=3468 http://www.emarketer.com/blog/index.php/slow-recovery-total-media-ad-spending/feed/ 6 Multitasking in the Social Space http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://www.emarketer.com/blog/index.php/multitasking-social-space/#comments Thu, 08 Jul 2010 15:53:45 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=3403 http://www.emarketer.com/blog/index.php/multitasking-social-space/feed/ 7 Is It Really a Waste of Time to Market on Twitter? No. http://www.emarketer.com/blog/index.php/waste-time-market-twitter/ http://www.emarketer.com/blog/index.php/waste-time-market-twitter/#comments Wed, 05 May 2010 13:49:38 +0000 Nicole Perrin http://www.emarketer.com/blog/?p=2586 http://www.emarketer.com/blog/index.php/waste-time-market-twitter/feed/ 9