Posts by Paul Verna

Behind eMarketer’s Social Gamer Numbers

Posted By: Paul Verna

eMarketer expects the number of US social gamers to grow to 68.7 million in 2012, from 53 million in 2010. That represents 29.5% growth over two years and, coincidentally, 29% [...]

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Posted: January 18, 2011. Filed under: Social Media,Social Media Marketing  

Inside Twitter’s “100 Million New Members” Number

Posted By: Paul Verna

How many users does Twitter really have? There are two different statistical snapshots. Last week, Twitter announced that it added 100 million new accounts so far in 2010. That’s a [...]

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Posted: December 13, 2010. Filed under: Advertising,Twitter  

Gaming Dollars Flowing to Social, Mobile Spaces

Posted By: Paul Verna

A rave review in The New York Times of the motion capabilities of the Microsoft Kinect system for the Xbox 360 game console got me thinking about the ups and [...]

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Posted: November 15, 2010. Filed under: Advertising  

How Much Longer Can Old-Guard Media Slow the Shift of Dollars to Digital Video?

Posted By: Paul Verna

Remember that quote from former NBC Universal CEO Jeff Zucker about analog dollars and digital pennies? It was early 2008 and he was commenting in The New York Times about [...]

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Posted: October 7, 2010. Filed under: Advertising  

Will Apple Do to Publishing As It Did to Music?

Posted By: Paul Verna

There are growing signs that Apple is negotiating with news and media companies to launch a subscription service for online periodicals through the App Store. Such a service would make [...]

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Posted: September 21, 2010. Filed under: Advertising,paid content  
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