AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]

Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest [...]

At Optaros, a global consulting and systems integration firm that creates online shopping solutions, Adam Michelson helps retailers integrate next-generation digital technologies and commerce platforms. He also helped set up members’ [...]

As we wrote yesterday in the eMarketer Daily Newsletter, affluent consumers expect luxury retailers’ websites to replicate the same shopping experience they offer in their stores—yet many luxury brands have [...]

While the big topic today among most pharmaceutical marketers generally has something to do with FDA regulations and DTC marketing on social media, another equally important question is about the [...]