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	<title>The eMarketer BlogTobi Elkin &#8211; </title>
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	<description>A Conversation about the Latest Digital Intelligence</description>
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		<title>Tracking Mobile Coupons at the Shelf Is Clorox&#8217;s Nirvana</title>
		<link>http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/</link>
		<comments>http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 14:44:55 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[challenges of mobile couponing]]></category>
		<category><![CDATA[clorox app]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[tiffany tan]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6980</guid>
		<description><![CDATA[AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]]]></description>
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		<title>Shopkick App Lands Big Fish: Target and The Wet Seal</title>
		<link>http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/</link>
		<comments>http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 04:00:54 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[location-based rewards]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[multichannel retailers]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4569</guid>
		<description><![CDATA[Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Multichannel Retailers Can Learn From Flash-Sale Sites</title>
		<link>http://www.emarketer.com/blog/index.php/multichannel-retailers-learn-flashsale-sites/</link>
		<comments>http://www.emarketer.com/blog/index.php/multichannel-retailers-learn-flashsale-sites/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 18:53:28 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[adam michelson optaros]]></category>
		<category><![CDATA[ecommerce case studies]]></category>
		<category><![CDATA[flash sale marketing]]></category>
		<category><![CDATA[retail best practices]]></category>
		<category><![CDATA[what multichannel retailers can learn from flash-sale sites]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4526</guid>
		<description><![CDATA[At Optaros, a global consulting and systems integration firm that creates online shopping solutions, Adam Michelson helps retailers integrate next-generation digital technologies and commerce platforms. He also helped set up members’ [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How the Recession Changed Affluents&#8217; Online Shopping Behavior</title>
		<link>http://www.emarketer.com/blog/index.php/luxury-retailers-reset-meet-affluents-expectations/</link>
		<comments>http://www.emarketer.com/blog/index.php/luxury-retailers-reset-meet-affluents-expectations/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 13:56:26 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[affluent marketing]]></category>
		<category><![CDATA[affluent retail marketing]]></category>
		<category><![CDATA[ecommerce best practices]]></category>
		<category><![CDATA[luxury retail marketing]]></category>
		<category><![CDATA[luxury retail marketing online]]></category>
		<category><![CDATA[luxury shopping behavior]]></category>
		<category><![CDATA[online retail strategy]]></category>
		<category><![CDATA[online shopping behavior]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4195</guid>
		<description><![CDATA[As we wrote yesterday in the eMarketer Daily Newsletter, affluent consumers expect luxury retailers’ websites to replicate the same shopping experience they offer in their stores&#8212;yet many luxury brands have [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Are the Best Ways to Target Healthcare Providers Online?</title>
		<link>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/</link>
		<comments>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 13:58:45 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[HCP marketing]]></category>
		<category><![CDATA[Manhattan Research]]></category>
		<category><![CDATA[pharma marketing]]></category>
		<category><![CDATA[reaching physicians]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[targeting healthcare providers]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4122</guid>
		<description><![CDATA[While the big topic today among most pharmaceutical marketers generally has something to do with FDA regulations and DTC marketing on social media, another equally important question is about the [...]]]></description>
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		<title>Holiday Sales Prep: How DealYard Leverages Affiliate Programs and Organic SEO</title>
		<link>http://www.emarketer.com/blog/index.php/holiday-sales-prep-dealyard-leverages-affiliate-programs-organic-seo/</link>
		<comments>http://www.emarketer.com/blog/index.php/holiday-sales-prep-dealyard-leverages-affiliate-programs-organic-seo/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:33:37 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[holiday sales]]></category>
		<category><![CDATA[holiday shopping]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4023</guid>
		<description><![CDATA[No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reading the Upcoming Holiday Season: Retailers Should Be Careful With Aggressive Discounts</title>
		<link>http://www.emarketer.com/blog/index.php/best-practices-holiday-season-discounts-kantar-emarketer/</link>
		<comments>http://www.emarketer.com/blog/index.php/best-practices-holiday-season-discounts-kantar-emarketer/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:02:31 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Kantar]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3925</guid>
		<description><![CDATA[Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantar’s retail intelligence platform and regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Digitas SVP: Pharma Marketers Must Listen Before Joining Social Media Party</title>
		<link>http://www.emarketer.com/blog/index.php/digitas-svp-pharma-marketers-listen-joining-social-media-party/</link>
		<comments>http://www.emarketer.com/blog/index.php/digitas-svp-pharma-marketers-listen-joining-social-media-party/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 14:19:24 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[pharmaceutical]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3909</guid>
		<description><![CDATA[Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/digitas-svp-pharma-marketers-listen-joining-social-media-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mobile Meets Retail @ Shopkick&#8217;s Location-based App</title>
		<link>http://www.emarketer.com/blog/index.php/mobile-meets-retail-shopkicks-locationbased-app/</link>
		<comments>http://www.emarketer.com/blog/index.php/mobile-meets-retail-shopkicks-locationbased-app/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 19:27:08 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[American Eagle Outfitters]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[Retailers]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[shopkick]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Simon Malls]]></category>
		<category><![CDATA[The Sports Authority]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3867</guid>
		<description><![CDATA[As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town&#8211;Shopkick. In case you’re thinking “ho hum, [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/mobile-meets-retail-shopkicks-locationbased-app/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Case Study: Evenflo Turns to Online Video Marketing to Engage Millennial Parents</title>
		<link>http://www.emarketer.com/blog/index.php/evenflo-creates-webisodes-aid-millennial-parents/</link>
		<comments>http://www.emarketer.com/blog/index.php/evenflo-creates-webisodes-aid-millennial-parents/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:01:11 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[Evenflo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3801</guid>
		<description><![CDATA[Evenflo, the marketer of child car seats, infant feeding products and other baby gear has done little, if any online marketing until this summer when it launched “The Savvy Parents [...]]]></description>
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