To listen and watch playback of the webinar, Measuring Social Media Success, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

• Why is it important for marketers to get social media measurement right?
• Why do marketers believe effective measurement is a challenge?
• What metrics do marketers pay attention to to determine social media marketing success?
• How can marketers focus on the metrics that matter to their business?

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Clickable.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Yahoo Leaves Investors in Limbo
The company’s choice for its new chief executive, Scott Thompson, looks uninspired. It suggests either that the company had a tough time finding a new leader or that the board hasn’t learned from its poor decision to hire Carol Bartz. In either case, it may be time for shareholders to take a more active role in the company. Read more.

The New York Times - Yahoo’s Renovator in Chief
After a few months’ search, the struggling Internet media company announced on Wednesday that its new chief executive would be Scott Thompson, the president of PayPal, the online payment service owned by eBay. Read more.

The Economist – Scott Lands
Yahoo! has finally found itself a new leader. On January 4th the company announced that Scott Thompson, the former head of PayPal, an online-payments business owned by eBay, would start work as its chief executive next week. When he takes over the corner office in Sunnyvale, Mr Thompson will find an in-tray overflowing with bad news. Read more.

The Wall Street Journal - Despite New CEO, Yahoo Still Faces Problems
Scott Thompson, the 54-year-old president of eBay’s PayPal electronic payments unit, is tasked with turning around Yahoo’s core online-advertising business, the company said. Read more.

Fortune - Web Advertising’s Master Auctioneers
When you visit just about any website these days, ads appear as the site loads. But what you can’t see is that many of those ads were not predestined for your eyes — advertisers won the spots in near-instantaneous auctions occurring in the quarter of a second between click and use of the site. Read more.

Forbes – Facebook Dresses Up for IPO With More Ads
As Facebook’s much-hyped IPO approaches, the company has stepped on the gas to bolster its monetization; however, this could come at the expense of aggravating users. Read more.

Bloomberg BusinessWeek - Apple Is Said to Hire Executive Todd Teresi to Run IAd
Apple Inc. hired Adobe Systems Inc. executive Todd Teresi to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled. Read more.

USA Today – Yahoo Names PayPal Exec Scott Thompson as CEO
Internet pioneer Yahoo on Wednesday named Scott Thompson its next CEO in an effort to reverse the flagging fortunes of its online ad business, which has been battered by rivals Google and Facebook. Read more.

Advertising Age – Yahoo’s New CEO: We Will Focus on Both Content and Technology
The appointment of PayPal president Scott Thompson, whose background is in tech and products rather than media, came as a surprise to current as well as former Yahoo execs. Read more.

paidContent – What’s Coming in 2012: Digital Advertising Up Close and Personal
According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy growth. Read more.

To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

• What effect will economic conditions have on the online advertising landscape?
• What role will social media play in companies’ marketing strategies?
• How will emerging technologies affect marketers, retailers and content owners?

About the Speakers:

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.

To listen and watch playback of the webinar, B2B Lead Generation—Using Content to Acquire New Customers, click here. You can view the PowerPoint deck below.

Key takeaways include:

• How marketers can effectively use content marketing to generate and nurture B2B leads
• Formats and topics best suited for B2B content marketing and factors to consider when crafting a strategy
• Examples of how marketers are using content marketing effectively

About Lauren Fisher

Lauren Fisher covers online marketing and advertising for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

Sponsored by Marketo.

To listen and watch playback of the webinar, Perspectives on Digital Privacy—Marketers, Consumers, Feds, click here. You can view the PowerPoint deck below.

Key takeaways include:

• The main issues involving digital privacy
• Consumer behavior and attitudes
• An understanding of potential government actions
• What the ad industry is doing to help avoid regulation and promote transparency

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Sponsored by TRUSTe.