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		<title>Case Study: Intuit&#8217;s Live Community Clicks with Taxpayers</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-intuits-live-community-clicks-taxpayers/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-intuits-live-community-clicks-taxpayers/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 14:00:21 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how turbotax uses social media]]></category>
		<category><![CDATA[intuit case study]]></category>
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		<category><![CDATA[turbotax help center]]></category>

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		<description><![CDATA[In 2007, Intuit launched TurboTax Live Community, a site for users to get answers to their tax return questions. Accessed directly from the TurboTax’s help center or from any TurboTax [...]]]></description>
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		<title>Case Study: RadioShack Tweets To Tempt Cycling Fans</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-radioshack-tweets-tempt-cycling-fans/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-radioshack-tweets-tempt-cycling-fans/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 16:50:38 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#atoc]]></category>
		<category><![CDATA[#backtheshack]]></category>
		<category><![CDATA[adrian parker]]></category>
		<category><![CDATA[amgen tour of california]]></category>
		<category><![CDATA[Promoted Tweets]]></category>
		<category><![CDATA[radioshack]]></category>
		<category><![CDATA[radioshack social media]]></category>
		<category><![CDATA[team radioshack]]></category>
		<category><![CDATA[twitter advertising]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6784</guid>
		<description><![CDATA[Consumer electronics retailer RadioShack sponsors Team RadioShack riders in races around the world. For the Amgen Tour of California, held May 15–22, RadioShack wanted to incorporate Promoted Products into its [...]]]></description>
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		<title>eMarketer&#8217;s Top Picks, July 2011</title>
		<link>http://www.emarketer.com/blog/index.php/emarketers-top-picks-july-2011/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketers-top-picks-july-2011/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 18:07:34 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Top Picks]]></category>
		<category><![CDATA[cord cutting]]></category>
		<category><![CDATA[ebay motors iphone app]]></category>
		<category><![CDATA[emarketer top picks]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online video viewing]]></category>
		<category><![CDATA[tablet users]]></category>
		<category><![CDATA[toyota friend]]></category>
		<category><![CDATA[us online ad spending]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6705</guid>
		<description><![CDATA[TV is a focus in many of eMarketer’s recent reports. But that’s not because digital is any less important. Indeed, digital is more important than ever. With a growth rate [...]]]></description>
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		<title>eMarketer Webinar: Facebook Marketing&#8212;Strategies for Turning &#8220;Likes&#8221; into Loyalty</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-facebook-marketing-turning-likes-into-loyalty/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-facebook-marketing-turning-likes-into-loyalty/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 05:00:15 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Debra Aho Williamson]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[turning likes into loyalty]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6568</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Facebook Marketing&#8212;Strategies for Turning “Likes” into Loyalty, click here. You can view the PowerPoint deck below. View more presentations from eMarketer The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Case Study: Hallmark&#8217;s Customer-Created Cards Grow Engagement</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-hallmarks-customercreated-cards-grow-engagement/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-hallmarks-customercreated-cards-grow-engagement/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 17:57:15 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6666</guid>
		<description><![CDATA[Having celebrated its centennial anniversary in 2010, Hallmark is arguably the most recognizable American greeting card brand. Despite a long history, Hallmark is not completely bound by tradition. In November [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eMarketer Webinar: Best Practices for Email Marketing</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-best-practices-email-marketing-2/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-best-practices-email-marketing-2/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 15:35:18 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[David Hallerman]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6387</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Best Practices for Email Marketing, click here. You can view the PowerPoint deck below. View more presentations from eMarketer Key takeaways include: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>eMarketer Webinar: Mobile, Social &amp; Geolocation&#8212;Key Trends for Marketers</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-social-geolocation-trends-marketers/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-social-geolocation-trends-marketers/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 16:18:22 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[key trends]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Noah Elkin]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6082</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Mobile, Social &#038; Geolocation&#8212;Key Trends for Marketers, click here. You can view the PowerPoint deck below. View more presentations from eMarketer. Key [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-social-geolocation-trends-marketers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>eMarketer&#8217;s Top Picks, May 2011</title>
		<link>http://www.emarketer.com/blog/index.php/emarketers-top-picks-2011/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketers-top-picks-2011/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 19:29:47 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Ad Spending]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[mobile barcodes]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[tablets]]></category>
		<category><![CDATA[taco bell]]></category>
		<category><![CDATA[top 10 retail sites]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6221</guid>
		<description><![CDATA[Our clients have told us that they would like to see more case studies and best practices to illustrate eMarketer’s digital trends and advertising spending analyses. We’ve listened. One result [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eMarketer Webinar: Integrating Search and Display&#8212;Tactics for More Effective Advertising</title>
		<link>http://www.emarketer.com/blog/index.php/integrating-search-display-tactics-effective-advertising/</link>
		<comments>http://www.emarketer.com/blog/index.php/integrating-search-display-tactics-effective-advertising/#comments</comments>
		<pubDate>Fri, 20 May 2011 15:27:53 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[David Hallerman]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=5972</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Integrating Search and Display&#8212;Tactics for More Effective Advertising, click here. You can view the PowerPoint deck below. View more presentations from eMarketer [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/integrating-search-display-tactics-effective-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Case Study: AstraZeneca Hosts First Twitter Chat</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-astrazeneca-hosts-twitter-chat/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-astrazeneca-hosts-twitter-chat/#comments</comments>
		<pubDate>Mon, 09 May 2011 18:48:47 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[astrazeneca]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[pharma marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6011</guid>
		<description><![CDATA[For AstraZeneca, one of the world’s largest pharmaceutical companies, engaging in online social media requires careful footing and continuous regard for government regulation. As such, the American arm of the [...]]]></description>
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