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		<title>What Are the Best Ways to Target Healthcare Providers Online?</title>
		<link>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/</link>
		<comments>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 13:58:45 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[pharma marketing]]></category>
		<category><![CDATA[reaching physicians]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[targeting healthcare providers]]></category>

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		<description><![CDATA[While the big topic today among most pharmaceutical marketers generally has something to do with FDA regulations and DTC marketing on social media, another equally important question is about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Restaurant Industry Emulates Groupon and Gilt&#8217;s Recipe for Group-Buying</title>
		<link>http://www.emarketer.com/blog/index.php/restaurant-industry-emulates-groupon-gilts-recipe-groupbuying/</link>
		<comments>http://www.emarketer.com/blog/index.php/restaurant-industry-emulates-groupon-gilts-recipe-groupbuying/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 19:18:37 +0000</pubDate>
		<dc:creator>Krista Garcia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
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		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3791</guid>
		<description><![CDATA[As flash sites like Rue La La and ideeli have diversified from apparel into housewares, beauty and travel, other online businesses have begun staking claims in their own specialties. Why [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why Search Precedes Purchase Decisions for Canadian Moms</title>
		<link>http://www.emarketer.com/blog/index.php/search-precedes-purchase-decisions-canadian-moms/</link>
		<comments>http://www.emarketer.com/blog/index.php/search-precedes-purchase-decisions-canadian-moms/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 13:00:29 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Moms]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3691</guid>
		<description><![CDATA[Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it&#8217;s no real surprise [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Giants Vie for Supremacy in UK Online Grocery Market</title>
		<link>http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/</link>
		<comments>http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:57:15 +0000</pubDate>
		<dc:creator>Karin von Abrams</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[mobile apps]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3657</guid>
		<description><![CDATA[The summer of 2010 is emerging as a time of major moves in the UK’s online grocery sector. In early July, Amazon UK surprised many observers by entering this market, offering [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Sephora Bets Big on Mobile Web</title>
		<link>http://www.emarketer.com/blog/index.php/sephora-bets-big-bet-mobile-web/</link>
		<comments>http://www.emarketer.com/blog/index.php/sephora-bets-big-bet-mobile-web/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 14:32:56 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[consumer products]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3629</guid>
		<description><![CDATA[Count Sephora as the latest retailer to offer consumers a complete mobile web experience in advance of the October launch of its iPhone app. The beauty retailer unveiled its mobile [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Best Practices: What Kids Care About When It Comes to Online Shopping</title>
		<link>http://www.emarketer.com/blog/index.php/kids-care-brands-facebook-page-online-shopping-ecommerce-retail/</link>
		<comments>http://www.emarketer.com/blog/index.php/kids-care-brands-facebook-page-online-shopping-ecommerce-retail/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:54:43 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3543</guid>
		<description><![CDATA[Christine Carter was 21 when she started Epps Consulting, advising small retailers on their marketing and promotional strategies. Now 24, Carter provides research and consulting services to retailers including marketing, [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/kids-care-brands-facebook-page-online-shopping-ecommerce-retail/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>As the E-Book World Blossoms, Is There Room for Both the iPad and the Kindle?</title>
		<link>http://www.emarketer.com/blog/index.php/ebook-world-room-both-apple-ipad-amazon-kindle/</link>
		<comments>http://www.emarketer.com/blog/index.php/ebook-world-room-both-apple-ipad-amazon-kindle/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:00:40 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Mike Egan]]></category>
		<category><![CDATA[Mike Shatzkin]]></category>
		<category><![CDATA[Youssef Squali]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3500</guid>
		<description><![CDATA[We all knew this day would come but it arrived sooner than some of us had expected. On July 19, Amazon announced it had sold more e-books than hardcover books [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Case Study: How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-colgate-online-video-social-media-mobile-drive-engagement-purchase-intent/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-colgate-online-video-social-media-mobile-drive-engagement-purchase-intent/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 10:00:40 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[colgate]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3281</guid>
		<description><![CDATA[Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a [...]]]></description>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing Case Studies and Best Practices: A Roundup</title>
		<link>http://www.emarketer.com/blog/index.php/mobile-marketing-case-studies-practices-roundup/</link>
		<comments>http://www.emarketer.com/blog/index.php/mobile-marketing-case-studies-practices-roundup/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:04:21 +0000</pubDate>
		<dc:creator>Clark Fredricksen</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3032</guid>
		<description><![CDATA[We&#8217;ve covered several mobile efforts from brands and agencies over the past few months. Here&#8217;s a collection of the interviews and case studies we&#8217;ve conducted on mobile app development, cross-channel [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Upfront Case Study: Unilever and the Importance of Integrating TV and Digital Media</title>
		<link>http://www.emarketer.com/blog/index.php/upfront-case-study-importance-integrating-tv-digital-media-unilever/</link>
		<comments>http://www.emarketer.com/blog/index.php/upfront-case-study-importance-integrating-tv-digital-media-unilever/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:50:20 +0000</pubDate>
		<dc:creator>Clark Fredricksen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[LOST]]></category>
		<category><![CDATA[marketing dollars]]></category>
		<category><![CDATA[online spending]]></category>
		<category><![CDATA[rob master]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[upfront]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2778</guid>
		<description><![CDATA[If there was one thing to be learned during last night&#8217;s series finale of LOST and last week&#8217;s &#8220;Upfronts&#8221; for broadcast networks—the annual confab of frenzied, glitzy presentations to advertisers [...]]]></description>
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		<slash:comments>1</slash:comments>
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