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	<title>The eMarketer BlogMobile &#8211; </title>
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	<description>A Conversation about the Latest Digital Intelligence</description>
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		<title>eMarketer Webinar: Cashing In on Mobile Shopping</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-cashing-in-on-mobile-shopping/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-cashing-in-on-mobile-shopping/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:56:25 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[cashing in on mobile shopping]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[Coupons]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Noah Elkin]]></category>
		<category><![CDATA[payment]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=7693</guid>
		<description><![CDATA[Mobile shopping is becoming more widespread as consumers use their mobile devices to shop in stores. A small but growing portion of shoppers are even purchasing via their devices, indicating [...]]]></description>
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		<title>eMarketer Webinar: Mobile Advertising and Marketing&#8212;Key Trends and Benchmarks</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-advertising-marketing-key-trends-benchmarks/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-advertising-marketing-key-trends-benchmarks/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 15:10:12 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[benchmarks]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[key trends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Noah Elkin]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=7148</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Mobile Advertising and Marketing&#8212;Key Trends and Benchmarks, click here. You can view the PowerPoint deck below. View more presentations from eMarketer The [...]]]></description>
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		<title>Quick Stat: Time Spent on Mobile Equals That of Print</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-time-spent-mobile-equals-print/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-time-spent-mobile-equals-print/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:06:26 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Quick Stats]]></category>
		<category><![CDATA[how much time to users spend on mobile]]></category>
		<category><![CDATA[paidcontent advertising]]></category>
		<category><![CDATA[stats on mobile device usage]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=7038</guid>
		<description><![CDATA[eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising. In terms of the amount of time users spend with different media, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tracking Mobile Coupons at the Shelf Is Clorox&#8217;s Nirvana</title>
		<link>http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/</link>
		<comments>http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 14:44:55 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[challenges of mobile couponing]]></category>
		<category><![CDATA[clorox app]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[tiffany tan]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6980</guid>
		<description><![CDATA[AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Quick Stat: Apple Commands 30% of US Smartphone Market</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-apples-share-smartphone-market-reach-30-year/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-apples-share-smartphone-market-reach-30-year/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 14:17:18 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Quick Stats]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple's share]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[smartphone users]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6892</guid>
		<description><![CDATA[eMarketer estimates that Apple will grab 30% share of the US smartphone market this year. Android will fall close behind with 28% share, after exploding from just 6% in 2009. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Quick Stat: Smartphone Users Account for 38% of Mobile Phone Users</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 14:29:18 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Quick Stats]]></category>
		<category><![CDATA[how many mobile phone users have smartphones]]></category>
		<category><![CDATA[number of mobile phone users]]></category>
		<category><![CDATA[smartphone penetration]]></category>
		<category><![CDATA[smartphone users]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6874</guid>
		<description><![CDATA[Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Stat: Mobile Internet Users in Asia-Pacific to Double by 2015</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-mobile-internet-users-asiapacific-double-2015/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-mobile-internet-users-asiapacific-double-2015/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 14:00:47 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[asia mobile usage]]></category>
		<category><![CDATA[asia pacific]]></category>
		<category><![CDATA[mobile Internet users]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6769</guid>
		<description><![CDATA[eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>August 5th, 2011: eMarketer in the News</title>
		<link>http://www.emarketer.com/blog/index.php/august-5th-2011-emarketer-news/</link>
		<comments>http://www.emarketer.com/blog/index.php/august-5th-2011-emarketer-news/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:55:38 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[comscore metrics for facebook]]></category>
		<category><![CDATA[conde nast e-sales]]></category>
		<category><![CDATA[digital media demographics]]></category>
		<category><![CDATA[foursquare revenue plan]]></category>
		<category><![CDATA[how google plus will affect advertising]]></category>
		<category><![CDATA[how many people pay for virtual goods]]></category>
		<category><![CDATA[how to reach affluent americans]]></category>
		<category><![CDATA[mobile ad spending]]></category>
		<category><![CDATA[twitter advertising case studies]]></category>
		<category><![CDATA[twitter funding]]></category>
		<category><![CDATA[vimeo small business service]]></category>
		<category><![CDATA[web tracking]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6747</guid>
		<description><![CDATA[Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/5: Forbes.com &#8211; How 2011 Can Still Become The Year Of Mobile [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Quick Stat: Android Users to Increase by 42% This Year</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-android-users-increase-42-year/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-android-users-increase-42-year/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 16:27:00 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android growth]]></category>
		<category><![CDATA[android market share]]></category>
		<category><![CDATA[android vs. apple]]></category>
		<category><![CDATA[iphone market share]]></category>
		<category><![CDATA[smartphone users]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6735</guid>
		<description><![CDATA[Android usage exploded in 2010, experiencing a 496% growth in users and obtaining 24% of the US smartphone market, according to eMarketer data published in June 2011. Android usage will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Stat: Apple&#8217;s Share of US Smartphone Market to Reach 30% This Year</title>
		<link>http://www.emarketer.com/blog/index.php/quick-stat-apple-30-share-smartphone-market-year/</link>
		<comments>http://www.emarketer.com/blog/index.php/quick-stat-apple-30-share-smartphone-market-year/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 18:37:00 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android users]]></category>
		<category><![CDATA[android vs. apple]]></category>
		<category><![CDATA[iphone users]]></category>
		<category><![CDATA[mobile usage]]></category>
		<category><![CDATA[smartphone market]]></category>
		<category><![CDATA[smartphone trends]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6651</guid>
		<description><![CDATA[eMarketer estimates that after exploding from just 6% of the US smartphone market in 2009 to 24% in 2010, Android will continue to gain share through 2011, when 28% of [...]]]></description>
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