Tuesday, February 7, 2012
Mobile shopping is becoming more widespread as consumers use their mobile devices to shop in stores. A small but growing portion of shoppers are even purchasing via their devices, indicating a bright future for m-commerce.
Please join us for this free webinar featuring eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.
Speaker: Noah Elkin, Principal Analyst
What: Cashing In on Mobile Shopping—What Marketers Need to Know About Coupons, Commerce and Payment
When: Thursday, February 23, 2012, 1 pm ET
Key takeaways will include:
- A review of challenges marketers are facing
- Mobile strategies to enhance customer loyalty and brand engagement
- Advantages of offers and promotions that incorporate location, context and timeliness
- Benefits of complementing existing mobile check-in services with more robust checkout and payment solutions
About Noah Elkin
Noah covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.
Sponsored by Kony.
Friday, January 20, 2012
To listen and watch playback of the webinar, Measuring Social Media Success, click here. You can view the PowerPoint deck below.
The webinar will address these key questions:
- Why is it important for marketers to get social media measurement right?
- Why do marketers believe effective measurement is a challenge?
- What metrics do marketers pay attention to to determine social media marketing success?
- How can marketers focus on the metrics that matter to their business?
About Debra Aho Williamson
Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Sponsored by Clickable.
Thursday, December 15, 2011
To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.
The webinar will address these key questions:
- What effect will economic conditions have on the online advertising landscape?
- What role will social media play in companies’ marketing strategies?
- How will emerging technologies affect marketers, retailers and content owners?
About the Speakers:
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.
Sponsored by IBM.
Wednesday, November 30, 2011
To listen and watch playback of the webinar, B2B Lead Generation—Using Content to Acquire New Customers, click here. You can view the PowerPoint deck below.
Key takeaways include:
- How marketers can effectively use content marketing to generate and nurture B2B leads
- Formats and topics best suited for B2B content marketing and factors to consider when crafting a strategy
- Examples of how marketers are using content marketing effectively
About Lauren Fisher
Lauren Fisher covers online marketing and advertising for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.
Sponsored by Marketo.
Thursday, November 17, 2011
To listen and watch playback of the webinar, Perspectives on Digital Privacy—Marketers, Consumers, Feds, click here. You can view the PowerPoint deck below.
Key takeaways include:
- The main issues involving digital privacy
- Consumer behavior and attitudes
- An understanding of potential government actions
- What the ad industry is doing to help avoid regulation and promote transparency
About David Hallerman
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Sponsored by TRUSTe.
