eMarketer Webinar: Measuring Social Media Success

To listen and watch playback of the webinar, Measuring Social Media Success, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

• Why is it important for marketers to get social media measurement right?
• Why do marketers believe effective measurement is a challenge?
• What metrics do marketers pay attention to to determine social media marketing success?
• How can marketers focus on the metrics that matter to their business?

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

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