eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices

Speaker: Noah Elkin, eMarketer Senior Analyst
What: Mobile Marketing Trends, Insights and Best Practices
When: Thursday, August 26, 2010, 1 PM ET

To listen and watch playback of the Webinar, click here. You can view the PowerPoint deck below.

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Join eMarketer Senior Analyst Noah Elkin to find out about:

• How the mobile audience is changing thanks to the steady advance of smartphones and tablet-style computers such as Apple’s iPad
• The outlook for the leading smartphone platforms and the
  “app-ortunity” for marketers
• How the evolving mobile audience is using smart devices to access media and content
• Consumer attitudes toward mobile advertising and marketing
• How companies are succeeding with mobile marketing—both web- and app-based—with specific examples and case studies
• Ways that marketers can take advantage of the growing base of mobile gamers, music listeners and video viewers to reach consumers

About Noah Elkin
Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. In addition to his analyst duties, Noah is co-founder and co-chair of the Search Engine Marketing Professional Organization (SEMPO) Emerging Technologies Committee, which focuses on developing thought leadership around the intersection of search and new content and technology platforms like mobile, interactive TV and social media. He also serves on the Direct Marketing Association’s iDirect Leadership Committee.

Noah writes a monthly column on digital advertising trends for iMedia Connection and has been quoted in the The New York Times, The Boston Globe, The Wall Street Journal, Investor’s Business Daily, DMNews and Internet Retailer. Noah speaks regularly at industry events and conferences, including Search Engine Strategies, Search Marketing Expo, Digital Publishing & Advertising Conference (DPAC), SEMPO roundtables and DM Days.

Sponsored by: Adobe, Featuring Omniture Technology