Ford’s Scott Monty and the Stages of Social Media Grief

Ford’s social media chief Scott Monty uses yesterday’s eMarketer article (“Hopes and Fears of Social Media Marketing”) as a jumping-off point to list his “5 Stages of Social Media Grief.” Here’s stage 1:

Denial – first stage of social media grief in which the marketer refuses to acknowledge the existence of social media. This was the case early on in the industry’s development. Luckily, I don’t think there are many companies left that think like this.
Common phrases: “It’s just a kid’s thing,” or “It’s just a fad.”
Common behaviors: avoiding the Internet, putting hands over ears and singing “I can’t heeeeeaaaarr yoooouuuuu. La la laaaaa.”

I think companies are finally moving away from the next stages — anger and bargaining — and toward acceptance. But there’s that pesky “depression” phase to watch out for in between. Where are you in the stages of social media grief?