Comments on: Four Social Case Studies from Coca-Cola

By: How to come up with a social media strategy that works | Public Relations Sydney

Fri, 18 Jun 2010 04:11:55 +0000

[...] Coca Cola Coco-Cola social media case study is one of the best examples available out there. The company [...]

By: Anonymous

Anonymous — Sat, 22 May 2010 05:23:23 +0000

[...] 1. 可口可乐 [...]

By: Blogging PRWeb » How small business is using social media

Blogging PRWeb » How small business is using social media — Fri, 21 May 2010 16:27:32 +0000

[...] Web is brimming with social media case studies on Zappos, Dell and Coca-Cola. While the viral appeal of social networking and power of word-of-mouth is alluring to the small [...]

By: Richard Meyer

Richard Meyer — Thu, 31 Dec 2009 15:14:25 +0000

” We are asking whether it’s driving brand health or brand love” This statement defies good business marketing. How in the hell are these social media strategies going to lead to more Coke sales and do customers really want to have a relationship or follow people around the world in their pursuit of Coke and gadgets?? The first question to always ask is “Do our customers want to have a relationship with my brand and what is the value”. Followers does not equate to meeting business and sales objectives.