LinkedIn + Twitter: The Power of the Status Update

LinkedIn users can now send their status updates to Twitter and post their tweets on LinkedIn. This makes complete sense, since Twitter is becoming the go-to place for professionals to share information, links and more.

Earlier this year I talked with LinkedIn’s head of ad sales, Steve Patrizi, and one of our conversation points was on Twitter. I asked if Twitter was a threat to LinkedIn. Steve responded:

“We actually see Twitter as being quite complementary. … What we see happening a lot, though, is that people think about Twitter almost as advertising and LinkedIn as being the Website that the advertising might point back to. So we see a lot of people saying, ‘Hey, I just posted a slide up on LinkedIn—go check it out.” Or, “I just answered a question,’ or, ‘I just posted a poll.’

Twitter is very good at the ‘right now.’ LinkedIn is a more persistent experience. I can showcase more about my professional accomplishments, give you a better sense of who I’m really connected with using LinkedIn.

But we see a very complementary scenario, actually. And we’re thinking through ways to even enhance that complementary relationship even more.”

The full version of this interview is available here, to eMarketer Total Access subscribers only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs.