Thursday, November 12, 2009
Where is Online Video Advertising Headed? For Starters, Shorter Ads
Some interesting questions (and answers) about the future of online video ads from this short clip of our own Geoff Ramsey at Ad:Tech New York with Suzie Reider of Google/YouTube, Ira Rubenstein of Marvel, and Rob Hayes of Showtime.
Money quote from Reider (synthesized):
“I heard a stat that 80% of the creative of digital video — preroll or instream — is still in 30s and 60s. If that’s true that’s not such a good thing. It should really be showing up in 3s, 5s, 7s and certainly no longer than 15s. They should be shooting it for digital while they’re shooting it for television.”
Reminds me a bit of how the Adconion team is using re-targeting and in-banner video to drive engagement. Any thoughts, folks?
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