Quick Stat: 72.8 Million People Will Be Playing Mobile Games This Year

According to eMarketer, 72.8 million people, or 23.2 percent of the US population, will play games on their mobile devices this year. eMarketer’s estimates exclude mobile users who play preinstalled games, which offer publishers decent brand exposure but little in the way of monetization opportunities.

While games are currently popular on both smartphones and feature phones, the composition of the mobile gaming audience will shift further toward smartphones as they increase in penetration across the population.