Social Media Case Study Round-Up

Here’s a quick round-up of interviews and social media case studies eMarketer has conducted recently. Take a peek:

• Building Customer Relationships with Kraft: Kelley Woodland of Kraft North America discusses the company’s CRM initiatives and the ways in which consumers and brand loyalists are influencing everything from product development to meal planning tips.
• My Coke Rewards: Combining Mobile and Social Media to Drive Brand Loyalty: We recently chatted with Michael La Kier of Coca-Cola about how the company ties social media and mobile marketing into its My Coke Rewards program to drive brand loyalty.
• How Facebook Can be a Revenue Source for Retailers: A look into Best Buy’s Twelpforce efforts on Twitter, as well as their innovative virtual storefront on Facebook.
• Showing CPGs How to Socialize: Susan Baba of Proctor & Gamble discusses how social media is a way for Dawn “to have a voice other than ‘Hey, I’m your dish liquid.’”
• The Changing Mobile Social Ad Space: Justin Siegel of MocoSpace talk about how the mobile social networking space has evolved and where MocoSpace differentiates itself from some of its larger competitors.
• The Challenges and Opportunities of Mobile Social Networks: Adam Broitman of Circ.us chats about the what’s to come in the emerging mobile social networking space, and how marketers stand to benefit.
• Finding (Southern) Comfort in Online Marketing: Lena DerOhannessian of Brown-Forman discusses the company’s recent switch to all-online advertising and how they are thinking ‘outside the bottle.’
• Going Social for the Holidays (and the Rest of the Year): Gordon Magee of Drs. Foster & Smith chats about the company’s holiday marketing plans and the need for communicating the company’s value and building customer relationships through social media and community.
• Marketing in a Tough Economy: David Lonczak, the Vice President and Chief Marketing Officer of drugstore.com, chatted with us about what — despite the recession — his team does to boost sales, retain customers, prioritize marketing initiatives, and more.
• Helping Wal-Mart Get Interactive: Kenny Tomlin of Rockfish Interactive chats with us about the company’s work with Wal-Mart and the social media forecast.
• Clorox: Rewiring The Brand Experience With Social Media: Mary O’Connell of Clorox talks about the company’s efforts to make digital and social media part of its brands’ success. O’Connell referred to creating a new vision of digital marketing that is “rewiring and re-imagining our entire brand experience. Read on.
• The Customer Relationship Management Opportunity on Facebook: Rahim Fazal, CEO of social media application company Involver, says that businesses should assign more value to consumer interactions in social media, and measure the impact over the long term, not just during a promotion.

The interviews and case studies are available in their full form to eMarketer Total Access subscribers only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs.