Posts Tagged ‘Debra Aho Williamson’

  • Share

January 27, 2012: eMarketer in the News

Posted By:

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Yahoo’s Income Drops 5% in Struggle for Market Share
Investors hoping for any hint of what is next for Yahoo in Tuesday’s earnings announcement will have to wait a little longer. Instead, they got the same old story: more cost-controls and declining revenue. Read more.

Reuters – Twitter Is Much More Than Social: Co-Founder Dorsey
Twitter is much more than a social network and has no time to waste worrying about newcomers like Google+ as it becomes more important as an information service and builds its advertising business, co-founder Jack Dorsey said on Sunday. Read more.

USA Today – Consumers in the Middle of Google-Facebook Battle
For the past two years, each company has experimented with different ways to divine more and more about how people live their lives on the Internet, without sparking a revolt. Read more.

Forbes – Twitter Takes the World: Microblogs Explode Overseas, Attract Global Brands
It’s hard to pinpoint the exact moment, but sometime during the last six months the game changed dramatically for Twitter and its overseas imitators. Read more.

The Hollywood Reporter – Amazon.com Weighs Separate Video Streaming Service to Challenge Netflix
BTIG analyst Richard Greenfield recently predicted that Amazon.com could this year launch a stand-alone video streaming service to challenge Netflix, which will report its latest quarterly financials after Wednesday’s market close. Read more.

Bloomberg Businessweek – Yahoo’s Revenue Trails Estimates as Demand for Ads Shrinks
Yahoo! Inc., the largest U.S. Web portal, reported revenue and forecast sales that fell short of estimates as ebbing demand for display advertising underscored the challenge facing new Chief Executive Officer Scott Thompson. Read more.

Bloomberg Businessweek – Facebook Said to Weigh Expanding European Head Office in Dublin
Facebook Inc. is seeking to more than double the size of its European headquarters in Dublin as the most popular social-networking site prepares for a possible $10 billion initial public offering, three people with knowledge of the matter said. Read more.

Advertising Age – New Yahoo CEO: Great Things in the Works, but I Can’t Share Them Yet
In his first earnings call since Yahoo named him CEO three weeks ago, Scott Thompson mixed bold proclamations of Yahoo’s potential with requests for just a bit more time to articulate his vision for the stalled internet behemoth. Read more.

Advertising Age – Mobile-Ad Spending Projected to Reach $2.61B in 2012
Mobile-ad spending in the U.S. is rising at a much faster clip than previously forecast and is projected to grow 80% this year, to $2.61 billion. Read more.

Advertising Age – Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K
Twitter will start rolling out more brand pages next week for some brands and partners who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends. Read more.

Bloomberg – Amazon Fire Tablet Leaves Google Apps Behind
Since Google Inc. (GOOG) introduced its Android operating system in 2007, the company’s strategy has been simple: Give it to developers for free and make money when consumers click ads on the Web or through apps. That model is hitting a snag. Read more.

Los Angeles Times – Advertising Spending Online Expected to Surpass Print This Year
U.S. online advertising spending is expected to grow 23.3% to $39.5 billion this year, pushing it ahead of total advertising spending in print newspapers and magazines, according to an eMarketer report. Read more.

paidContent – Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing
Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Read more.

Posted: January 27, 2012. Filed under: eMarketer  
  • Share

eMarketer Webinar: Key Digital Trends for 2012

Posted By:

Debra Aho Williamson

To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

The webinar will address these key questions:

  • What effect will economic conditions have on the online advertising landscape?
  • What role will social media play in companies’ marketing strategies?
  • How will emerging technologies affect marketers, retailers and content owners?

About the Speakers:

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.

Posted: December 15, 2011. Filed under: Advertising,Webinars  
  • Share

eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loyalty

Posted By:

To listen and watch playback of the webinar, Facebook Marketing—Strategies for Turning “Likes” into Loyalty, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer

The webinar will address these key questions:

  • How are marketers using their Facebook pages?
  • How do consumers interact with brands on Facebook?
  • What can marketers do to encourage ongoing involvement once a consumer has “liked” a brand or page?
  • How do brands such as Adobe Photoshop, Chef Boyardee, Clarisonic and Discovery use Facebook?

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Vitrue.

Posted: July 29, 2011. Filed under: Advertising,Case Studies,Facebook,Social Media,Social Media Marketing,Webinars  
  • Share

eMarketer Webinar: Social Media Outlook for 2011

Posted By:

Debra Aho Williamson

To listen and watch playback of the webinar, Social Media Outlook for 2011, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

You will take away:

  • The numbers to know—how businesses are budgeting for social media and what they are spending
  • How important Facebook is becoming to the online marketplace
  • Why “liking” a brand is only the beginning of a consumer’s dialog with a company
  • Which demographic groups are the heaviest users of social media and how to effectively reach them

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Demand Media.

Demand Media

Posted: January 21, 2011. Filed under: Advertising,Case Studies,eMarketer,Facebook,market research,Social Media,Social Media Marketing,Webinars  
  • Share

eMarketer Webinar: Key Digital Trends for 2011

Posted By:

Debra Aho Williamson

To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer.

You’ll find out what to expect in mobile, social media and online advertising, including:

  • Why marketers are increasing spending on social media –
    and what it means for other marketing budgets
  • Why apps aren’t just a mobile tool
  • How targeting consumers by location will evolve
  • What is real-time bidding and how it will change your job
  • Why the privacy issue might be the trend to halt all trends

About the Speakers:

Noah Elkin, principal analyst, covers developments in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Search Engine Marketing Professional Organization’s Emerging Technologies Committee and a member of the Direct Marketing Association’s iDirect Leadership Committee. He is in demand as a speaker at digital and industry conferences.

David Hallerman, principal analyst, is eMarketer’s expert in US online advertising and marketing, covering search marketing, online video advertising, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson, principal analyst, is a leading thinker on social media marketing and the demographics of social media users. The founding executive editor of pioneering internet publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major industry events.

Please join us for this eMarketer webinar, and learn from Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson about some key digital trends for 2011.

Sponsored by Unica.

Posted: December 17, 2010. Filed under: Advertising,Case Studies,eMarketer,Mobile,Social Media,Webinars  
Advertisement
Advertisement