Posts Tagged ‘IETV’

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3D TV Is a Niche. Bet On IETV

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The annual CES extravaganza is over, the elephants have left Las Vegas, but the buzz is still going about this year’s big product, 3D TV. Critics and fans weighed in during the show and this week, the wrap-up articles are in (the best is David Pogue’s in the New York Times).

In a nutshell, 3D TV sets will be prohibitively expensive for most consumers, each model comes with its own proprietary technology for viewing glasses (also expensive) and there isn’t much to watch in 3D, at least until ESPN launches a 3D sports channel this summer.

But there’s already a real game-changer on CE store shelves, one that consumers are ready for now: Internet-enabled TV. My recent report, The Digital Home: Emerging Trends in TV/PC Viewership shows consumers are hooking up their laptops to their HDTVs. Some are cancelling or cutting back on cable and other TV services, others just want to watch online entertainment on a bigger screen.

Since the report was published, even more data on this trend has come out. Deloitte’s “State of the Media Democracy, Fourth Edition” detailed who wants this technology: 65% of US adults surveyed in 2009. Or, just about everyone.

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The key is ease-of-access, as Deloitte pointed out. CE manufacturers have finally leaped that hurdle, and content publishers are ready to provide news, weather, sports, shopping and video entertainment, with the click of a TV remote.

Every month, comScore and Nielsen report higher and higher consumer demand for online video–and they don’t wear funny glasses to watch it, either.

Posted: January 19, 2010. Filed under: Advertising,Consumers & E-Commerce,CPG  
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