eMarketer introduced its Executive View app for BlackBerry today, which provides eMarketer reports and insights in a simple, easy-to-use mobile application.

The launch of the app coincides with the rapid adoption among eMarketer clients of Executive View for iPhone, which eMarketer released last month. According to eMarketer President Lisa Church, the acceleration in client usage is indicative of digital’s growing importance to the marketing and advertising world.

“We’re seeing a sea change right now among our clients,” Ms. Church said. “A couple years ago, most marketers were content to keep digital in a silo. Today, our most successful clients are disseminating digital information with tools like Executive View throughout the organization, using it to make data-driven decisions about their overall marketing strategy.”

So far, many have given Executive View positive reviews. Here’s some additional feedback we’ve received:

“It’s not enough to rely on the research department for information about digital anymore—everyone needs to be up to speed. That’s where eMarketer Executive View comes in. Executive View is all the information I need about digital marketing and media—anytime and anywhere I need it. For someone who does most of their research reading while they’re traveling, it is a must-have.”
- Rick Wion, director of social media at McDonald’s Corporation

“Executive View is a great application. It’s easy to browse and read, and it makes keeping up with digital trends all the more convenient. I’ve got eMarketer with me whenever I need it.”
- Dave Chaimson, vice president of global marketing at Sony Creative Software

“All in all, a useful app—especially for professionals that spend most of their day away from the computer.”
- Andy Kauffman, vice president of global ecommerce marketing at Marriott International

Stay tuned for Executive View for Android.

Is your company an eMarketer Total Access client? Click here to download the BlackBerry app.

Not an eMarketer client? Click here to learn more about what eMarketer has to offer.

A few weeks ago eMarketer introduced Executive View, a new app for iPhone that provides essential digital marketing insights on the go, and already we’re seeing exciting usage rates and great feedback:

“Executive View is great. It’s bite-sized and allows me to quickly digest information on-the-go. I feel I can manage the wealth of information that eMarketer provides because I can read it when I have down time away from my inbox and computer.”
– Charles Voon, Strategy, Blast Radius

“My phone is often my desk these days. Executive View delivers eMarketer’s wealth of information on digital marketing trends directly to me in an easy-to-read format—it’s perfect for all the running around I have to do.”
– Gordon McLeod, Digital Media Consultant

We will be rolling out Executive View over the next few months to eligible clients. Apps for Blackberry and Android are coming soon!

Is your company an eMarketer Total Access client? Click here to download the app.

Not an eMarketer client? Click here to learn more about what eMarketer has to offer.

Today eMarketer introduced Executive View for iPhone, a new app available exclusively to clients and designed to help them keep up with digital marketing, media and commerce trends—anytime, anywhere.

Executive View provides essential digital marketing insights on social media, online video, location-based services, ecommerce, internet advertising and more to all the people at eMarketer subscriber companies who need to stay up to date, but who don’t need the advanced functionality of eMarketer Total Access.

Here’s what a few of our clients have to say:

In addition to being available today in Apple’s App Store, Executive View will also be available in the Android Market and for BlackBerry in May 2011. eMarketer expects to roll out Executive View to its clients over the next several months.

Is your company an eMarketer Total Access client? Click here to download the app.

Not an eMarketer client? Click here to learn more about what eMarketer has to offer.

The 2011 Consumer Electronics Show (CES), which wrapped up this week in Las Vegas, saw the introduction of a slew of tablets, suggesting that 2011 will at be the year of the tablet. But amidst the high-flying talk of “iPad killers,” device manufacturers also rolled out an impressive slate of new smartphones, many prepped for the wireless carriers’ new, faster 4G networks.

The complete article is only available to eMarketer Total Access clients. To learn more about becoming an eMarketer client, click here.

It’s certainly a big piece. Barcode scanners are not widely adopted in the US – yet – but consumer awareness is rising fast. The popularity of the RedLaser iPhone app, which topped five million downloads earlier this month, is a sign of what’s to come. To keep pace, Amazon just added scanning capability to its iPhone app.

As my colleague Jeff Grau noted in his June 2010 “Mobile Shopping from In-Store: A Potential Game Changer” report (full version available here to Total Access clients only), shoppers who scan barcodes to compare prices, locate product reviews and create wish lists are still in the minority. Not surprisingly, Generation Y shoppers, who were raised on the internet and view their mobile devices as an extension of themselves, are the early adopters. They are the ones pushing retailers to offer a more interactive in-store shopping experience.

But clearly, they aren’t the only ones. According to the September 2010 “ScanLife Mobile Barcode Trend Report” from Scanbuy, a provider of mobile barcode solutions, traffic generated from scans has climbed 700% since January 2010.

Price comparison is a key driver of this increase in scanning. In a survey conducted by BuzzBack Market Research for NCR, 43% of consumers in nine major markets, including the US, said they view barcode scanning to find the best prices as an important way to give them more control over the shopping experience.

With its competitive pricing, efficient service and extremely well optimized product catalog, Amazon benefits directly from the steep increase in barcode scanning activity. Adding the capability to its own app only increases Amazon’s competitive advantage, not just over brick-and-mortar retailers but other online merchants as well. As ReadWriteWeb put it succinctly:

With Amazon’s new barcode-scanning technology, it’s not so much of a global price comparison engine but one that answers the simple question: “I wonder if this is cheaper on Amazon?”

Integrating the scanning capability is a smart move for Amazon because it removes friction from the buying process and enables interested consumers to pull the trigger on a purchase right from within the app.

The takeaway: barcode scanning is slowly transforming the in-store shopping experience. But if Amazon has anything to say about it, barcode scanning will make the shopping and buying experience more mobile than ever.