Tuesday, June 14, 2011
eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar predict 20 percent growth in online advertising, fast growth in display ads and the dynamic need for metrics, measurement, and frameworks. View their presentation from IAB’s Innovation Days below.
To learn more about their new book, Digital Impact: The Two Secrets to Online Marketing Success, click here.
Tuesday, April 20, 2010
To watch playback from this Webinar, click here.
Social media has certainly got the attention of marketers today. In fact, over one-half claim they’re “participating” in the social media realm, and a majority expect to boost their social media expenditures this year.
However, when it comes to actually measuring a return on their social investment, fewer than one-fifth do so. There are many obstacles, not the least of which is a dizzying array of social media metrics to choose from. But the tide is turning. Marketers are figuring out how to justify the dollar and time expenditures required to engage with consumers in social media, both on large social networks such as Facebook and marketers’ own social microsites.
In this engaging, informative webinar, eMarketer CEO Geoff Ramsey will walk you through the seven guidelines for making and measuring a social media payout, all based on hard data, case studies and a cross-section of best practices culled from leading experts and marketers.
In this session, you’ll find out:
About Geoff Ramsey
Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age.
He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age. A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), The Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA).
Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
To watch playback from this Webinar, click here.
Speaker: Geoff Ramsey, eMarketer CEO
What: Seven Guidelines for Achieving ROI from Social Media
When: Thursday, April 29, 2010, 1 PM ET
Sponsored by Unica.
Thursday, March 4, 2010
This week, Omniture announced details of its plan to integrate Facebook into its Web analytics system. The full integration won’t happen until later this year, but (assuming the software works as planned), it’s a sign that social media marketers are finally starting to get what they need: third-party analytics that show them how well social media advertising works compared to other kinds of advertising. There are dozens if not hundreds of social media analytics firms and tools, but only a few companies can bridge the gap between social and the rest of what marketers do, online and offline.
The other aspect of the announcement that is interesting is that Omniture will extend its search-marketing system, SearchCenter Plus, so marketers can also buy ads on Facebook. Presumably these are the self-serve performance-based ads that populate the right side of many Facebook pages, but it may include the branded Facebook engagement ads as well.
The Omniture announcement followed on the heels of another Facebook integration announcement, by Omniture competitor Webtrends. The new Webtrends Analytics for Facebook gives marketers the ability to measure the performance of fan page tabs, applications and shares.
Measurement and analytics are going to be big buzz words for social media marketing this year. Thus far, most marketers have focused on Website traffic as the default measurement tool.
As Geoff Ramsey, eMarketer’s CEO, writes in our recent Social Media Insight Brief “Seven Guidelines for Achieving ROI from Social Media”:
“Clearly, site traffic can be an important barometer of consumer interest for a brand, but on its own it cannot justify heavier investment in social media.”
The more social media sites can provide the analytics to show ROI beyond site traffic, the more successful social media marketing will become.
