Wednesday, October 28, 2009
Sports Video Sites Raise Their Game
Three recent developments in the online sports world bear out our long-held view that more and more live game content would migrate online.
The National Basketball Association is now offering a comprehensive broadband game package, priced at $150 per season, that offers live access to more than 40 games per week. This is the NBA’s first standalone broadband offering; previously, the league offered live online game streams only to subscribers of its cable TV package. This latest move puts the NBA in line with Major League Baseball, which has had a similar offering in place for years.
Speaking of MLB, the league posted some impressive online video and mobile video stats for the first round of the current playoff season.
And finally, CBS Interactive cited comScore data showing impressive month-over-month gains in unique viewers, video streams and minutes for its CBSSports.com Web property. (CBS College Sports, meanwhile, posted growth in viewers and streams.) The company attributed these increases to the start of the National Football League season, and the fantasy-league activity that accompanies it.






