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	<title>The eMarketer Blogmobile apps &#8211; </title>
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	<description>A Conversation about the Latest Digital Intelligence</description>
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		<title>September 2, 2011: eMarketer in the News</title>
		<link>http://www.emarketer.com/blog/index.php/september-2-2011-emarketer-news/</link>
		<comments>http://www.emarketer.com/blog/index.php/september-2-2011-emarketer-news/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 13:00:34 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[email acquisition]]></category>
		<category><![CDATA[facebook demographics]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[mobile ad networks]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
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		<category><![CDATA[social media 1.0]]></category>
		<category><![CDATA[tv ad spending]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=6957</guid>
		<description><![CDATA[Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/1: WSJ.com &#8211; What Bubble? Google’s Ex-China Chief Raises $180 Million for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Executive View for iPhone Takes Off</title>
		<link>http://www.emarketer.com/blog/index.php/executive-view-iphone-rolls-out/</link>
		<comments>http://www.emarketer.com/blog/index.php/executive-view-iphone-rolls-out/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 20:57:47 +0000</pubDate>
		<dc:creator>Stephanie Reese</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Executive View]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[eMarketer products]]></category>
		<category><![CDATA[executive view app]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile apps]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=5871</guid>
		<description><![CDATA[A few weeks ago eMarketer introduced Executive View, a new app for iPhone that provides essential digital marketing insights on the go, and already we&#8217;re seeing exciting usage rates and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Shopkick App Lands Big Fish: Target and The Wet Seal</title>
		<link>http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/</link>
		<comments>http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 04:00:54 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[location-based rewards]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[multichannel retailers]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4569</guid>
		<description><![CDATA[Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Giants Vie for Supremacy in UK Online Grocery Market</title>
		<link>http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/</link>
		<comments>http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:57:15 +0000</pubDate>
		<dc:creator>Karin von Abrams</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[mobile apps]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3657</guid>
		<description><![CDATA[The summer of 2010 is emerging as a time of major moves in the UK’s online grocery sector. In early July, Amazon UK surprised many observers by entering this market, offering [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/giants-vie-supremacy-uk-online-grocery-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Will the Rise of Android Change How Apps Are Monetized?</title>
		<link>http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/</link>
		<comments>http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:21:38 +0000</pubDate>
		<dc:creator>Nicole Perrin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3563</guid>
		<description><![CDATA[The iPhone has been slowly losing its dominance in the minds of marketers as Google’s Android operating system gained share over the past year or so. The complication of creating [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>What&#8217;s the True Value of the Web to Marketers?</title>
		<link>http://www.emarketer.com/blog/index.php/thoughts-londons-future-digital-marketing-conference/</link>
		<comments>http://www.emarketer.com/blog/index.php/thoughts-londons-future-digital-marketing-conference/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 14:01:56 +0000</pubDate>
		<dc:creator>Karin von Abrams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3214</guid>
		<description><![CDATA[Last week saw the annual Future of Digital Marketing conference in London, presented by Econsultancy. For me, a long day’s exposure to many stimulating speakers boiled down to a multifaceted [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/thoughts-londons-future-digital-marketing-conference/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Case Study: Mercedes-Benz Test-Drives Advertising in Mobile Apps</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-mercedesbenz-testdrives-advertising-mobile-apps/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-mercedesbenz-testdrives-advertising-mobile-apps/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 18:25:10 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3161</guid>
		<description><![CDATA[In a push to promote its E-Class vehicle, Mercedes-Benz USA has made a few interesting forays into mobile marketing to help deepen engagement, loyalty and purchase consideration. Along with a [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/case-study-mercedesbenz-testdrives-advertising-mobile-apps/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing Case Studies and Best Practices: A Roundup</title>
		<link>http://www.emarketer.com/blog/index.php/mobile-marketing-case-studies-practices-roundup/</link>
		<comments>http://www.emarketer.com/blog/index.php/mobile-marketing-case-studies-practices-roundup/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:04:21 +0000</pubDate>
		<dc:creator>Clark Fredricksen</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3032</guid>
		<description><![CDATA[We&#8217;ve covered several mobile efforts from brands and agencies over the past few months. Here&#8217;s a collection of the interviews and case studies we&#8217;ve conducted on mobile app development, cross-channel [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/mobile-marketing-case-studies-practices-roundup/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Chevy Case Study: Using Mobile, Location and QR Codes to Inspire Brand Engagement</title>
		<link>http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/</link>
		<comments>http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 15:03:43 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[chevy]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[social neworks]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2932</guid>
		<description><![CDATA[Give beleaguered General Motors a few points. Its all-American Chevy brand had a major presence at the South by Southwest (SXSW) festival. In March, the 2011 Chevy Volt electric car [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Case Study: Cars.com Does Mobile Marketing Right</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-carscom-mobile-marketing/</link>
		<comments>http://www.emarketer.com/blog/index.php/case-study-carscom-mobile-marketing/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:24:39 +0000</pubDate>
		<dc:creator>Noah Elkin</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Cars.com]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[iMedia Connection]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Wells Fargo]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=2860</guid>
		<description><![CDATA[With change the new constant in mobile marketing today, basic tenets often get lost in the shuffle. The key is finding examples of brands that get it right. In my [...]]]></description>
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		<slash:comments>4</slash:comments>
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