Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Yahoo’s Income Drops 5% in Struggle for Market Share
Investors hoping for any hint of what is next for Yahoo in Tuesday’s earnings announcement will have to wait a little longer. Instead, they got the same old story: more cost-controls and declining revenue. Read more.

Reuters – Twitter Is Much More Than Social: Co-Founder Dorsey
Twitter is much more than a social network and has no time to waste worrying about newcomers like Google+ as it becomes more important as an information service and builds its advertising business, co-founder Jack Dorsey said on Sunday. Read more.

USA Today – Consumers in the Middle of Google-Facebook Battle
For the past two years, each company has experimented with different ways to divine more and more about how people live their lives on the Internet, without sparking a revolt. Read more.

Forbes – Twitter Takes the World: Microblogs Explode Overseas, Attract Global Brands
It’s hard to pinpoint the exact moment, but sometime during the last six months the game changed dramatically for Twitter and its overseas imitators. Read more.

The Hollywood Reporter – Amazon.com Weighs Separate Video Streaming Service to Challenge Netflix
BTIG analyst Richard Greenfield recently predicted that Amazon.com could this year launch a stand-alone video streaming service to challenge Netflix, which will report its latest quarterly financials after Wednesday’s market close. Read more.

Bloomberg Businessweek – Yahoo’s Revenue Trails Estimates as Demand for Ads Shrinks
Yahoo! Inc., the largest U.S. Web portal, reported revenue and forecast sales that fell short of estimates as ebbing demand for display advertising underscored the challenge facing new Chief Executive Officer Scott Thompson. Read more.

Bloomberg Businessweek – Facebook Said to Weigh Expanding European Head Office in Dublin
Facebook Inc. is seeking to more than double the size of its European headquarters in Dublin as the most popular social-networking site prepares for a possible $10 billion initial public offering, three people with knowledge of the matter said. Read more.

Advertising Age – New Yahoo CEO: Great Things in the Works, but I Can’t Share Them Yet
In his first earnings call since Yahoo named him CEO three weeks ago, Scott Thompson mixed bold proclamations of Yahoo’s potential with requests for just a bit more time to articulate his vision for the stalled internet behemoth. Read more.

Advertising Age – Mobile-Ad Spending Projected to Reach $2.61B in 2012
Mobile-ad spending in the U.S. is rising at a much faster clip than previously forecast and is projected to grow 80% this year, to $2.61 billion. Read more.

Advertising Age – Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K
Twitter will start rolling out more brand pages next week for some brands and partners who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends. Read more.

Bloomberg – Amazon Fire Tablet Leaves Google Apps Behind
Since Google Inc. (GOOG) introduced its Android operating system in 2007, the company’s strategy has been simple: Give it to developers for free and make money when consumers click ads on the Web or through apps. That model is hitting a snag. Read more.

Los Angeles Times – Advertising Spending Online Expected to Surpass Print This Year
U.S. online advertising spending is expected to grow 23.3% to $39.5 billion this year, pushing it ahead of total advertising spending in print newspapers and magazines, according to an eMarketer report. Read more.

paidContent – Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing
Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

7/29: Wall Street Journal – Twitter Tests New Ad Types
To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test. Read more.

7/29: Chicago Tribune – Amazon wades into Chicago daily deals
Groupon now has one more competitor on its home turf. Amazon.com, the behemoth online retailer, has begun offering AmazonLocal deals in Chicago with the promise to “save 50 percent or more every day.” Read more.

7/28: USA Today – Twitter users can expect to see more prominent ads
Twitter on Thursday began prominently promoting in user feeds the brands people follow, the latest move to boost its advertising model. Read more.

7/27: AdAge.com – Feds Extend Review of Google’s Admeld Acquisition
Google will have to wait a little longer to close its nearly $400 million deal to acquire Admeld, as the Department of Justice decided today to extend its inquiry while it studies Google’s increasingly dominant position in the online ad ecosystem. Read more.

7/27: NPR Marketplace – Netflix, Facebook and the law
Netflix says it will soon start letting users share what movies they watch with all their Facebook friends. For now at least, that service will only be available in Canada and Latin America — not in the U.S. The reason: a 23-year-old law called the Video Privacy Protection Act. Read more.

7/27: FastCompany.com – Social Media Is Not Going To Save Your Business
Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. Read more.

7/27: Associated Press – Internet Privacy Controls Challenge Tech Industry
The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way prevent advertisers from tracking their movements across the Web – or face regulation. Read more.

7/27: New York Post – Now that’s Vudu
Walmart is crashing the streaming video party. After operating its Vudu digital-entertainment service as something of a sideline for the past 18 months, the 600-pound retail gorilla is now putting Vudu front and center on its home page. Read more.

7/26: AdAge.com – What’s a Facebook Fan Worth? Depends on How Many Friends They Have
Online analytics firm ComScore and Facebook set out to answer an old question once more: What’s a fan worth? Their answer: A fan is worth the sum of his or her friends. Read more.

7/26: MIT Technology Review – Advertisers Flock to Social Networks
With Facebook leading the pack, social networking is aiming to catch up to the $25 billion worldwide business in search ads. Facebook has more than 600 million active users who log on at least once a month, constituting a market so appealing to advertisers that the company’s value is estimated to be a breathtaking $50 billion to $65 billion. Read more.

7/26: Wall Street Journal – Will Gamers Take to the Streets?
Despite the hype, location-based apps have not yet passed the chat show test. Cheery hosts can make jokes about Facebook or Twitter in the knowledge their audience will have some idea of what they are talking about. Read more.

7/25: Mashable.com – Why Location-Based Gaming Is The Next Killer App
Capture the flag. Hide and seek. Marco Polo. These location-based games brought hours of fun to many of us as children. Then video games came along and suddenly the only location you played in was the living room. Read more.

7/22: BrianSolis.com – The Top 10 Marketing Sites for Social Media Marketing Trends
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. Read more.

For more of eMarketer’s recent news coverage, click here.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/10: Wall Street Journal – Google in Talks to Buy Online-Ad Firm Admeld
Google Inc. is in late-stage negotiations to buy online-ad firm Admeld Inc. for around $400 million, as the technology giant continues to invest outside its main search-advertising business, according to people familiar with the matter. Read more.

6/9: Mashable.com – Display Advertising To Overtake Search in 2015 [REPORT]
A surge in display advertising has prompted eMarketer to nearly double its ad growth prediction for 2011. Read more.

6/9: Forbes.com – Twitter Will Automate Ad-Buying by the End of the Year
Twitter plans to offer an automated ad-buying system for small businesses that should lead to a torrent of new advertising for the platform. Read more.

6/9: TechCrunch.com – Google Ad Exec Predicts Engagement Rates For Display Ads Will Increase 50 Percent By 2015
Google’s Vice President of Display Advertising Neal Mohan just published a blog post with a few interesting projections relating to display ads on the web. Read more.

6/8: Reuters.com – Forrester analyst questions Groupon IPO valuation
Groupon Inc GRPN.O, the largest online coupon company, may be worth billions of dollars less than its recent initial public offering filing suggests, e-commerce analyst Sucharita Mulpuru estimated on Wednesday. Read more.

6/8: MediaPost.com – CBS Research Chief Calls Netflix A ‘Phenomenon,’ Says It’s Now As Big As A Mid-Size Cable Net
Netflix’s online streaming service is rapidly emerging as an important gateway for accessing television programming, according to a tracking study revealed by a top broadcast network executive Tuesday during the most recent edition of MPG’s Collaborative Alliance meeting in New York City. Read more.

6/8: Wall Street Journal – Big Pop Seen for Online Ads
Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet, according to new projections from eMarketer Inc. Read more.

6/8: AdAge.com – Forget about Post-PC. Welcome to the Post-Phone Era
At the introduction of the iPad 2 in March, Apple CEO Steve Jobs proclaimed we had entered the “post-PC” era. But as he touted the new tablet’s video-calling features, Jobs inadvertently signaled that we had entered the “post-phone” era as well. Read more.

6/8: paidContent.org – What Double Dip Recession? eMarketer Revises 2011 Ad Growth Up, Up, Up
Weaker job numbers, more turbulence on Wall St., higher oil prices—a recipe for greater economic distress is all right there. Read more.

6/7: Businessweek.com – Virtual Shopping in 3D
Linda Smith walked on stage at the Spring 2011 Demo Conference in Palm Desert, Calif., on Feb. 28 and tried on clothes. Looking at herself in an interactive mirror, she tested out virtual dresses, handbags, and jewelry. Read more.

6/6: Wall Street Journal – Pulling Out Weeds Online
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused. Read more.

6/6: WSJ.com – Online Ads: Where 1,240 Companies Fit In
Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it. Read more.

6/5: New York Times – Taking the Customer From Check-In to the Checkout Line
Businesses and advertisers are using retail check-in services on mobile phones and daily deal Web sites to stay in constant contact with their customers these days. Read more.

For more of eMarketer’s recent news coverage, click here.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/3: AdAge.com – Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes
Dell, Apple, Zappos, Google, Ford, Oprah, Jet Blue, ESPN, 1-800-Flowers, the Girl Scouts Coke, Good Morning America and The Chicago Bulls are among the companies in the forefront of a mobile marketing trend most haven’t even heard of yet. Read more.

6/3: Forbes.com – Who Will Be Left Standing Post-Groupon IPO?
Groupon has filed the paperwork for its IPO. Already the furious debate has started about whether it is a worthwhile investment. Read more.

6/2: Wall Street Journal – Facebook Calls Ceglia Contract A Fake
Facebook Inc. on Thursday filed legal documents calling a contract alleged to entitle a New York man to a large ownership stake in the closely-held online social network a fake. Read more.

6/2: MediaPost Online – Deal Me In: Amazon Launches AmazonLocal
Amazon invested $175 million in LivingSocial last year, but Thursday it cemented a place in its own daily deals space by launching into the first local offering through AmazonLocal. Read more.

6/2: DigiDay – The Upfront’s Biggest Loser? The Web
While various pundits will debate whether Fox or CBS or ABC fared better during this year’s broadcast upfront, there’s no doubt who the Biggest Upfront Loser was: the Web. Read more.

6/2: MediaPost Online – How To Start Winning At Online Video
With the mobile and tablet market growing daily, it comes as no surprise to many that more TV ad spend dollars are shifting to online video. eMarketer estimates that by 2015, 76% of Internet users, or 195.5 million people, will watch video content online every month. Read more.

6/2: SFGate.com – Twitter to let users put photos, videos in tweets
Twitter Inc., which started as a short text-only service, on Wednesday said it will roll out a new way to directly share photos and videos in a tweet. Read more.

6/1: Guardian Online – Twitter and Google fight back against Facebook’s Like button
Facebook’s tentacular reach across the internet was accelerated by its ‘like’ button, which now seems a ubiquitous part of the browsing experience from news and blogs to corporate and retail sites. Read more.

6/1: USA Today – New Zynga game ‘Empires & Allies’ to launch on Facebook
Launching on Facebook Wednesday, Empires & Allies goes beyond the tilling of farms and construction of cities to the building of a war machine. Read more.

6/1: Reuters – Twitter CEO says 80 percent of advertisers renew
More than 80 percent of the companies that advertise on Twitter renew their marketing efforts on the microblogging service, the company’s chief executive said on Wednesday. Read more.

5/31: Los Angeles Times – YouTube counting on former Netflix exec to help it turn a profit
Google Inc.’s YouTube was counting on Hollywood’s love affair with sequels when it hired Robert Kyncl as its emissary to the studios. Read more.

5/31: MediaPost Online – How Social, Not Search, Can Retarget Ads
Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing and advertising services. Read more.

5/31: ClickZ.com – Niche Media Planning: Ad-Supported Mobile Games
Last year, Nielsen found that when it comes to mobile use, games – both free and paid – represent the most popular app downloads (65 percent). Read more.

For more of eMarketer’s recent news coverage, click here.

Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits almost $2 billion—will be the most dramatic growth story. Video spending has always accelerated faster than other online ad formats, but this may be the first year that trend will have demonstrable results.

Video ad spending will achieve the highest gains in market share among the formats. While other formats remained fairly static, video alone will double from a 5.5% share in 2010 to 11.3% in 2013, new eMarketer estimates show. And spending for video ads will continue to escalate at a furious clip in 2011—39% compared with 11% for banner ads and 10% growth for search.

One reason for the huge increase in video ad spending is that brand marketers will shift more of their ad budgets online. Since there is more professional video online than ever before, buyers have more inventory to choose from.

Brand marketers realize how central the internet is to consumers’ lives than it was even two years ago. More important, they see how much of that video content is professional, so they trust it and as a FreeWheel study shows, consumers tend to watch video ads to the end when they are up against professional video content.

For most brands—particularly the often traditional consumer goods marketers—perception is everything and the content that their ad runs up against is very much related to how the audience will perceive their brand. So, when it’s content that the audience already knows (like TV shows) they can be sure their brand image will not be tarnished.

Will the shift in ad dollars come from TV? I wish I could say for sure. TV is certainly not declining. It’s growing in solid single digits, according to eMarketer’s comparative estimates. Some industry watchers say that the dollars for online video ads are still shifting from TV, others say it is shifting from print.

But I predict that a major key to the shift into online video will come from the rich consumer goods companies because that ad format gives them more of what they need for branding than any other online format. As important, advertising against professional video content is the most comfortable parallel to the way they’ve been advertising on TV. Twenty-one of Ad Age’s 100 Leading National Advertisers are consumer goods brands, and those 21 spent over 22% of the entire pool of measured media advertising, according to our analysis of the Ad Age data.

That’s not to say the Unilevers and Procter & Gambles of the world will get the internet religion wholeheartedly. Consumer goods brands tend to be conservative, and they will continue to tread carefully and experimentally. But they will continue to spend. After all, for brands with such large ad budgets, a little bit goes a long way. Further, consumer goods brands need to market the brand, since in most cases their products are interchangeable.

Online video CPMs tend to be more expensive than TV CPMs, or even cable. But video ads online also tend to be more targeted. Marketers are not reaching a mass audience of millions as they would on TV. Instead they are reaching a focused, engaged audience. There is less of an ad load online, so people tend to sit through the ads, rather than flipping channels or taking a snack break as they would with TV.

Better still, there is a higher completion rate for watching mid-roll ads compared with preroll and postroll, according to FreeWheel. Why? A consumer has already committed to watching the content, so they might as well watch the ad. Most surprising, half of the post-roll ads served are viewed to the end. With TV shows nowadays, both online and on the tube, you never know what scintillating little bit of content from the show might follow the ad.

There are three caveats to all this great growth news.

With more and more content pouring online from the TV networks, Hulu Plus and possibly Google TV, growth seems certain. Don’t forget, though, these entities are still quite new. They may falter, or fade away and video ads will not grow at the same rate.

In addition, the growth of Netflix in particular, as well as Apple TV, point to a huge quantity of digital video content that will be subscriber-based or pay-per-view, and therefore creates no video ad inventory.

Bandwidth limits are another problem. If large ISPs, which are predominantly cable companies, start to meter bandwidth, consumers will become more picky about how much video they view. As they become more selective, that could decimate the amount of video inventory available.

If those caveats don’t come to pass, the future holds huge promise for digital video. There will not only be a surge in video on the internet, but an explosion of video everywhere. People will watch online, on their iPads, their smartphones or internet video streamed through the TV. And marketers will buy those ads in packaged deals across screens.