Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Hulu to Create More Original Shows
Online video site Hulu LLC is increasing its output of original shows, the latest in an escalation of TV-like programs being made directly for the Internet, further blurring the lines between the Web and TV. Read more.

The Wall Street Journal – Facebook’s Zuckerberg Takes Long View
Facebook Inc. is gearing up for what is expected to be one of the biggest-ever initial public offerings for a Web company. But as the social network moves to an IPO it must prove to investors that it is ready for the big time. Read more.

Ad Week – With $25M Investment, eMarketer Girds for New Growth
eMarketer announced that private investment firm Stripes Group has taken a $25 million minority stake in the company. The new funding will be used to pay back early investors, including eMarketer’s major shareholder, Beehive Ventures LLC, as well as improve service and spur growth, the company said. Read more.

Advertising Age – eMarketer Nabs $25M to Accelerate Growth
EMarketer has had its fair share of suitors recently, according to Geoff Ramsey, co-founder and CEO. “We get calls from private equity firms and other companies all the time,” he said. Mr. Ramsey and his company have now turned away possible acquirers for the foreseeable future, instead taking on a $25 million investment from Stripes Group, a firm that targets growth investments in mature, profitable businesses. Read more.

Advertising Age – Twitter’s Redesign Isn’t Really Helping Advertisers
Certainly Twitter will need to attract brands to the platform to hit the $400 million mark in ad revenue that eMarketer is forecasting by 2013. The question for marketers is this: Has Twitter adequately addressed advertisers’ needs? The answer is: not very well. Read more.

Mashable – 5 Strategies for Creating Magnetic Content Online
Brands are content publishers. And the Holy Grail of brand-produced content is magnetic content — an emerging buzzword eMarketer describes as a form of marketing that “involves blurring the lines between content and advertising,” and calls out as one of the top trends for 2012. Read more.

MediaPost – Why Can’t I Be You: Online Video Vs. TV
The TV is struggling to stay relevant in a world of rich media, connected devices and a world where online video has grown to over 50% of the U.S. population, according to eMarketer, and is now a mass market platform. Read more.

paidContent – Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?
Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow? Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

7/11: Newsweek.com – Twitter Quitters
What’s wrong at Twitter? A better question might be, What’s right? The answer, unfortunately, is not much. A year or two ago this site, which lets you blast out 140-character messages, was poised to become the Next Big Thing in tech, a threat to Facebook and even to Google. Now? Read more.

7/11: ClickZ.com – Do You Know What Your Social Media Marketing Really Costs?
In 2011, social media advertising is projected to be $3.08 billion or roughly 10 percent of the $31.3 billion total online advertising spend, according to eMarketer. As a marketer, your social media marketing expense doesn’t stop there! Read more.

7/12: Forbes.com – Three Reasons Not To Base Your Social Strategy On Facebook
One of the most frequent questions I get from new clients or prospects is, “What should my Facebook strategy be?” Since a recent eMarketer survey showed 61 percent of brand marketers significantly or somewhat increasing their investment in earned media this year, and 43 percent reducing spend on paid media, I get why they’re asking this. Read more.

7/12: USAToday.com – Katango joins social media fray
The bustling social-networking neighborhood just got more crowded. Katango joins the fray Tuesday just days after Google threw down the gauntlet with its social-networking play, Google+, only to be countered by new video calling on Facebook that expands the social experience. Read more.

7/12: TechnologyReview.com – How Much Is a User Worth?
Internet companies are notoriously difficult to value, as investors learned in the dot-com crash 11 years ago. But since the “Web 2.0″ companies fueling this year’s Internet IPOs rely upon having a reliable group of engaged users, they do offer at least one telling metric: the amount of money each user is worth. Read more.

7/12: WSJ.com – Twitter Takes New Step Into Our Psyches
A company’s social ubiquity and utility don’t guarantee riches for investors, but when a commercial entity becomes a new, universally understood word or phrase it’s a pretty good start. Read more.

7/12: AdAge.com – Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It
In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not be shifting dramatically to digital display. They are partially right. Read more.

7/13: Guardian.co.uk – EMI inks Facebook social games licensing deal with MXP4
EMI has become the first major label to sign a partnership to sell music within a social game on Facebook using the social network’s Facebook Credits virtual currency. Read more.

7/13: Associated Press – Google Social Net Is About Preserving Leadership
Google didn’t build its new Plus service simply to have an online hangout like Facebook. Rather, Google’s new social-networking endeavor is about trying to gain valuable insights into people’s lives and relationships. Read more.

7/13: Reuters.com – Twitter gears up auto-ads for big clients: sources
Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging service, according to two people with knowledge of the matter. Read more.

7/14: Bloomberg.com – Google’s Challenge to Facebook Seen Eroding Profit as Page Boosts Spending
Google Inc. (GOOG)’s challenge to Facebook Inc. in social networking, an effort analysts said will cost more than $200 million, probably slowed second-quarter profit growth for the world’s largest Web search engine. Read more.

7/14: Mashable.com – 5 Trends Shaping the Mobile Gaming Industry
Mobile gaming has really taken off in the past few years, and the continued growth of the underlying forces — smartphone sales, tablet sales, mobile Internet subscribers and app downloads — all point to a bright future for the industry. Read more.

7/14: USAToday.com – Google+ gains members on limited invites
Google+ is the topic du jour of the Internet savvy pondering the rise of the latest social network. Now, at least one expert pegs Google’s social-networking members at north of 3 million. Global Equities Research analyst Trip Chowdhry reported Tuesday that Google+ has as many as 3.5 million sign-ups and is off to a “very strong start.” Read more.

7/14: Ecommercetimes.com – Spotify’s Slow Boat Reaches US Shores
Spotify, a popular European streaming music provider, launched in the U.S. on Thursday. The music site is starting off its U.S. venture with an invitation-only beta that includes free, unlimited and premium plans. Read more.

7/14: Businessweek.com – Google Tops Estimates as CEO Page Expands Beyond Search Ads
Google Inc., owner of the world’s largest Internet-search engine, reported sales and profit that topped analysts’ estimates, a sign the company is benefiting from efforts to expand in mobile and display advertising. Read more.

7/15: AdAge.com – Omnicom Inks Deal With Facebook Ads Buyer Blinq Media
Companies can’t buy ads on Facebook fast enough. Omnicom Media Group recently inked a deal with Blinq Media, a New York-based startup that offers bulk ad buying on the social network. Read more.

For more of eMarketer’s recent news coverage, click here.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

7/7: WSJ.com – Apple Adds Flexibility to IAds
Apple is offering Madison Avenue more flexibility in getting in on its iAd mobile advertising service. The Cupertino, Calif., company has begun pitching ad buying firms on making large upfront iAd spending commitments that they can parcel out to their advertiser clients in smaller chunks. Read more.

7/7: Beet.TV – Online Video’s Troubling Ad Equation: Less Transparancy Means Lower Cost
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics for McCann Worldwide in this interview with Beet.TV. Read more.

7/7: NYPost.com – Games, tweet, games
Twitter CEO Dick Costolo isn’t playing around any more. The tweet chief, who recently landed in Sun Valley, is looking beyond advertising to boost Twitter’s business prospects. Read more.

7/7: Bloomberg.com – Apple’s IAd Mobile-Ad Service Said to Cut Prices as Clients Turn to Rivals
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry. Read more.

7/6: Mashable.com – Why Daily Deal Sites Are Here to Stay [OPINION]
If something is too good to be true, then it probably is. But once in a generation, an idea (or in this case, a business model) comes along that is so disruptive that the old the adage is proven wrong. Read more.

7/6: Guardian – Facebook gets even more face-to-face thanks to Skype partnership
Facebook users will be able to make free video calls to their friends through the site after the social networking giant announced a partnership with the web telephony service Skype. Read more.

7/6: ClickZ.com – Buying and Placing Online Display Ads
According to the Interactive Advertising Bureau (IAB), Q1 2011 set an all-time record in Internet advertising with $7.3 billion in revenues, a 23 percent year-over-year increase. Read more.

7/6: Bloomberg.com – Facebook Ad Rates Hold as Inventory Rises, Easing Price Concerns
Facebook Inc., the biggest social network, said advertising rates have held up even after it added new ways for marketers to promote products, allaying concern that prices would decline as inventory surged. Read more.

7/6: Wall Street Journal – Twitter Seeks $7 Billion Valuation
Even as Internet companies such as Zynga Inc. and Groupon Inc. file to go public, Twitter Inc. is taking a different route: It is continuing to tap private investors. Read more.

7/5: GigaOm.com – Is Twitter helping to inflate the tech bubble?
A little over six months after the company raised a gigantic round of financing that valued it at close to $4 billion, Twitter is in negotiations to close other massive round, according to a report in the Wall Street Journal. Read more.

7/5: Forbes.com – Online Ad Spending Jumps, Led By Video and Facebook
This year will be the best in recent memory for online advertising, which a new report from eMarketer predicts will grow more than 20%, to $31.3 billion. Search ads mostly from Google, of course, will continue to lead the way, with $14.4 billion of the total take in 2011. Read more.

For more of eMarketer’s recent news coverage, click here.

Media has been a major theme in eMarketer’s coverage over the last month—through the lens of digital marketing, of course.

A recent survey of marketing decision-makers by business development firm RSW/US found that, over the past three years, virtually all US marketers have shifted some budget from traditional media to digital.

Tradition, in fact, is being superseded by digital in all sorts of areas. Case in point: coupons. Those old-school money savers have been reconfigured for maximum modern appeal and are fast becoming must-haves for online shoppers thanks to couponing sites and daily deal emails. In his report, “Coupon to Groupon: New Channels for an Old Tradition,” principal analyst Jeffrey Grau, calls digital coupons “a shot of adrenaline for marketers.”

Looking ahead, watch for our upcoming online ad spending report. A taste of what we are forecasting in the reports and articles featured below.

Here are eMarketer’s top picks from June 2011:

REPORT: The Internet Radio Audience: Personalized, Mobile and Targetable
Online radio listeners spent more time online per week than total internet users in January 2011. Almost half (49%) of online radio listeners spent more than 22 hours per week online compared with 43% of US internet users in general, according to a survey by TargetSpot. Learn more about this report.

REPORT: Epublishing: Books, Periodicals and Devices
Tablets and ereaders promise a new revenue stream for publishers for whom digital’s growth is causing declines in traditional print businesses. But for all their popularity, ereaders and tablets are still in their formative stages, with US penetration rates in the single digits, while vast numbers of internet users continue to read their favorite newspapers and magazines on PCs. Learn more about this report.

CHART: US Ereader Installed Base
The installed base of ereaders will reach 28.9 million in 2012, a gain of 40.1% over 2011’s total of 20.6 million. As a percentage of the population, ereader owners will reach 12% in 2012, up from 8.7% in 2011. Available only for Total Access subscribers.

INTERVIEW: P&Gs Panel of Women Helps Amplify Word-of-Mouth
Tremor, Procter & Gamble’s word-of-mouth marketing group, has built a network of half a million women who blog to their personal networks about products. It is a carefully maintained relationship, says Chris Laird, Tremor’s CEO. Read interview.

REPORT: Traditional Media: Dollars and Attention Shift to Digital
Online ad spending has posted strong growth as total traditional media ad spending has fallen or remained flat. However, spending is not yet commensurate with consumption. The internet is the second most used medium in the average US consumer’s day, trailing only television, but traditional media like newspapers still get outsize spending relative to audience time spent with them. Learn more about this report.

CHART: US Major Ad Spending Growth, by Media
Total major media ad spending, including both traditional and online, will rise moderately through 2015, driven by the high growth rate for internet advertising. Available only for Total Access subscribers.

CHART: US Online Ad Spending
eMarketer expects US online advertising spending to reach $31.3 billion this year, a 20.2% increase over 2010. By 2015, nearly $50 billion will be spent on online ads in the US. Available only for Total Access subscribers.

ARTICLE: Display on Trajectory to Surpass Search Ad Spending
Total online display ad spending, including online video, banner ads, rich media and sponsorships, has already brought the category in close range of search. This year, US advertisers will spend $14.38 billion on search ads and $12.33 billion on online display, up 19.8% and 24.5%, respectively, over 2010, according to eMarketer’s projections. Read article.

WEBINAR: Mobile, Social & Geolocation: Key Trends for Marketers
eMarketer Principal Analyst Noah Elkin discusses the convergence of mobile and social network usage, and how geolocation ties the two together. Watch webinar.

REPORT: Coupon to Groupon: New Channels for an Old Tradition
With nearly half of adults who are online using digital coupons, offering discounts and deals online is a technique marketers should consider. They are far from a sure thing, however. An analysis by research company Knowledge Networks revealed that digital coupons were more effective than print coupons at inducing consumers to try a product for the first time. Learn more about this report.

VIRTUAL ROUNDTABLE: What are your goals for combining TV and social media?
In this Q&A, executives from NBC, CBS, HBO and Twitter discuss their objectives in using social media to drive viewers to TV. Available only for Total Access subscribers.

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/3: AdAge.com – Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes
Dell, Apple, Zappos, Google, Ford, Oprah, Jet Blue, ESPN, 1-800-Flowers, the Girl Scouts Coke, Good Morning America and The Chicago Bulls are among the companies in the forefront of a mobile marketing trend most haven’t even heard of yet. Read more.

6/3: Forbes.com – Who Will Be Left Standing Post-Groupon IPO?
Groupon has filed the paperwork for its IPO. Already the furious debate has started about whether it is a worthwhile investment. Read more.

6/2: Wall Street Journal – Facebook Calls Ceglia Contract A Fake
Facebook Inc. on Thursday filed legal documents calling a contract alleged to entitle a New York man to a large ownership stake in the closely-held online social network a fake. Read more.

6/2: MediaPost Online – Deal Me In: Amazon Launches AmazonLocal
Amazon invested $175 million in LivingSocial last year, but Thursday it cemented a place in its own daily deals space by launching into the first local offering through AmazonLocal. Read more.

6/2: DigiDay – The Upfront’s Biggest Loser? The Web
While various pundits will debate whether Fox or CBS or ABC fared better during this year’s broadcast upfront, there’s no doubt who the Biggest Upfront Loser was: the Web. Read more.

6/2: MediaPost Online – How To Start Winning At Online Video
With the mobile and tablet market growing daily, it comes as no surprise to many that more TV ad spend dollars are shifting to online video. eMarketer estimates that by 2015, 76% of Internet users, or 195.5 million people, will watch video content online every month. Read more.

6/2: SFGate.com – Twitter to let users put photos, videos in tweets
Twitter Inc., which started as a short text-only service, on Wednesday said it will roll out a new way to directly share photos and videos in a tweet. Read more.

6/1: Guardian Online – Twitter and Google fight back against Facebook’s Like button
Facebook’s tentacular reach across the internet was accelerated by its ‘like’ button, which now seems a ubiquitous part of the browsing experience from news and blogs to corporate and retail sites. Read more.

6/1: USA Today – New Zynga game ‘Empires & Allies’ to launch on Facebook
Launching on Facebook Wednesday, Empires & Allies goes beyond the tilling of farms and construction of cities to the building of a war machine. Read more.

6/1: Reuters – Twitter CEO says 80 percent of advertisers renew
More than 80 percent of the companies that advertise on Twitter renew their marketing efforts on the microblogging service, the company’s chief executive said on Wednesday. Read more.

5/31: Los Angeles Times – YouTube counting on former Netflix exec to help it turn a profit
Google Inc.’s YouTube was counting on Hollywood’s love affair with sequels when it hired Robert Kyncl as its emissary to the studios. Read more.

5/31: MediaPost Online – How Social, Not Search, Can Retarget Ads
Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing and advertising services. Read more.

5/31: ClickZ.com – Niche Media Planning: Ad-Supported Mobile Games
Last year, Nielsen found that when it comes to mobile use, games – both free and paid – represent the most popular app downloads (65 percent). Read more.

For more of eMarketer’s recent news coverage, click here.