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	<title>The eMarketer BlogSocial Media &#8211; </title>
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		<title>eMarketer Webinar: Facebook Marketing&#8212;Strategies for Turning &#8220;Likes&#8221; into Loyalty</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-facebook-marketing-turning-likes-into-loyalty/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-facebook-marketing-turning-likes-into-loyalty/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 05:00:15 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[turning likes into loyalty]]></category>
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		<description><![CDATA[To listen and watch playback of the webinar, Facebook Marketing&#8212;Strategies for Turning “Likes” into Loyalty, click here. You can view the PowerPoint deck below. View more presentations from eMarketer The [...]]]></description>
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		<title>eMarketer Webinar: Video Advertising Engagement&#8212;Trends for Marketers</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-video-advertising-engagement-trends-marketers/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-video-advertising-engagement-trends-marketers/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 14:55:43 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
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		<description><![CDATA[Principal Analyst David Hallerman will help you navigate the video advertising market and show you how marketers are using video to engage their audience.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>What Facebook Has in Store for Its &#8216;Places&#8217; and &#8216;Deals&#8217; Features</title>
		<link>http://www.emarketer.com/blog/index.php/facebooks-location-strategy/</link>
		<comments>http://www.emarketer.com/blog/index.php/facebooks-location-strategy/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 17:04:26 +0000</pubDate>
		<dc:creator>Noah Elkin</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[AN INTERVIEW WITH: Emily White Senior Director of Local Facebook Emily White joined Facebook in September 2010. She leads the company’s product, sales and marketing efforts to engage with local [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>eMarketer Webinar: Key Digital Trends for 2011</title>
		<link>http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2011/</link>
		<comments>http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2011/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 21:00:04 +0000</pubDate>
		<dc:creator>Daniel Caridi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[best digital webinar]]></category>
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		<category><![CDATA[Debra Aho Williamson]]></category>
		<category><![CDATA[digital trends]]></category>
		<category><![CDATA[key trends for 2011]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Noah Elkin]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[real time bidding]]></category>
		<category><![CDATA[strategy trends]]></category>
		<category><![CDATA[top trends for 2011]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4651</guid>
		<description><![CDATA[To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below. View more presentations from eMarketer. You&#8217;ll find out [...]]]></description>
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		<title>Social and Mobile Headline London&#8217;s 2010 ad:tech Conference</title>
		<link>http://www.emarketer.com/blog/index.php/social-mobile-headline-londons-2010-adtech-conference/</link>
		<comments>http://www.emarketer.com/blog/index.php/social-mobile-headline-londons-2010-adtech-conference/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 16:20:01 +0000</pubDate>
		<dc:creator>Karin von Abrams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Usage]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4160</guid>
		<description><![CDATA[The ad:tech London conference rang several changes in 2010. For one thing, conference sessions were located in the same hall as exhibitors’ stalls and the seminars delivered by industry experts. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Are the Best Ways to Target Healthcare Providers Online?</title>
		<link>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/</link>
		<comments>http://www.emarketer.com/blog/index.php/ways-target-healthcare-providers-online/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 13:58:45 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[HCP marketing]]></category>
		<category><![CDATA[Manhattan Research]]></category>
		<category><![CDATA[pharma marketing]]></category>
		<category><![CDATA[reaching physicians]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[targeting healthcare providers]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4122</guid>
		<description><![CDATA[While the big topic today among most pharmaceutical marketers generally has something to do with FDA regulations and DTC marketing on social media, another equally important question is about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holiday Sales Prep: How DealYard Leverages Affiliate Programs and Organic SEO</title>
		<link>http://www.emarketer.com/blog/index.php/holiday-sales-prep-dealyard-leverages-affiliate-programs-organic-seo/</link>
		<comments>http://www.emarketer.com/blog/index.php/holiday-sales-prep-dealyard-leverages-affiliate-programs-organic-seo/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:33:37 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search]]></category>
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		<category><![CDATA[holiday shopping]]></category>
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		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=4023</guid>
		<description><![CDATA[No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/holiday-sales-prep-dealyard-leverages-affiliate-programs-organic-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Just 16% of Brand Tweets Engage Others, Compared to 43% of Consumers&#8217;</title>
		<link>http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/</link>
		<comments>http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 16:38:59 +0000</pubDate>
		<dc:creator>Nicole Perrin</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[engage]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3605</guid>
		<description><![CDATA[Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i. As reported in the eMarketer [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>How Pharma Marketers Can Work With Online Patient Communities and Social Networks</title>
		<link>http://www.emarketer.com/blog/index.php/pharma-marketers-work-online-patient-communities-social-networks/</link>
		<comments>http://www.emarketer.com/blog/index.php/pharma-marketers-work-online-patient-communities-social-networks/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:59:28 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[pharma]]></category>
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		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=3589</guid>
		<description><![CDATA[In case you&#8217;re not familiar with PatientsLikeMe, it&#8217;s a social network that enables users to share their symptoms with the goal of tracking treatment outcomes. According to Compete, the site [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Former FDA Official to Pharma Marketers: Don&#8217;t Expect Much Regulatory Guidance on Social Media</title>
		<link>http://www.emarketer.com/blog/index.php/fda-official-pharma-marketers-move-social-media/</link>
		<comments>http://www.emarketer.com/blog/index.php/fda-official-pharma-marketers-move-social-media/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:20:52 +0000</pubDate>
		<dc:creator>Tobi Elkin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[adverse event]]></category>
		<category><![CDATA[FDA]]></category>
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		<category><![CDATA[pharma]]></category>
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		<description><![CDATA[Peter Pitts was associate commissioner for external relations at the Food and Drug Administration between 2002 and 2004 and helped draft the most current guidance on direct-to-consumer pharmaceutical advertising. He [...]]]></description>
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		<slash:comments>10</slash:comments>
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