Even the best information has little value if you can’t use it. That’s why eMarketer makes all of its information available in a variety of easy-to-use formats such as PowerPoint, XLS, JPG, and more.

Now we’ve added infographic snapshots to the mix—starting with two recent reports, Hispanics: Demographic Profile and Marketing Approaches and Moms: Riding the Mobile Wave. Not only are these infographics an easy way to understand how moms and Hispanics use the internet, but they also serve as excellent visuals for sales presentations and business cases.

The example below on moms’ digital media usage is just a taste. eMarketer corporate subscription users can access the full infographic on moms right now. If you’re not a client, maybe it’s time to talk to our sales team about how eMarketer can help your business stay on top of the digital landscape.

Click for full image.

To listen and watch playback of the webinar, Tips for Reaching & Engaging the Elusive Millennial with eMarketer CEO Geoff Ramsey, click here. You can view the PowerPoint deck below.

Join eMarketer CEO Geoff Ramsey to find out about:

• The fluid ways these digital natives spend their media time
• What they really think about advertising
• Why their deep involvement with social media does not mean deep trust
  of social networks
• What brands need to know about the research and purchase habits of these
  device agnostics
• What are the marketing techniques that fail with millennials—and the
  ones that succeed

About Geoff Ramsey
Geoff Ramsey is one of the internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, Bloomberg Businessweek and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies, Association of National Advertisers (ANA), Magazine Publishers of America (MPA) and the Interactive Advertising Bureau (IAB).

Sponsored by:

The days when online video was just for “fast-food” YouTube clips are over. About 67% of US homes will have a broadband connection this year, and most importantly, a large amount of professional long-form content at their disposal. In short, watching full length TV shows online is rapidly becoming a mainstream activity.

eMarketer estimates that 33% of online adults in the US, or 58.9 million people, will watch full-length television shows online this year on a monthly basis. Among adults who already watch video regularly online, the rate is even higher, at 50%. Next year, we forecast the rate among these groups will rise to 39% and 56%, respectively. Of course, viewership is not uniform by age. A fall 2009 Anderson Analytics survey of 1000 college students reported that 69% had watched an entire TV episode or movie online within the past week.

We arrived at these estimates by looking at a number of surveys on the subject. At first glance, the response rates fall all over the map. But when differences in the survey group and frequency are accounted for, a clearer picture emerges. Approximately 25% of internet users were watching TV online in 2008 and nearly 30% in 2009.

Online viewership of full-length movies is also rising. As we recently noted in our newsletter, the percentage of Web users who streamed or downloaded this kind of long-form online video more than doubled between September 2008 and Oct 2009, according to Ipsos OTX.

While the user demand is clearly there, there are a number of competing factors on the content side that will affect the growth trajectory. On one hand, there’s Google TV, Apple TV, Roku and TiVo, who are all working feverishly to integrate web distribution directly into living-room television sets. On the other, the still-soft economy is causing publishers such as Hulu to rethink their advertising-only business model and ask for subscription fees. How these opposing factors play out will ultimately determine how fast and how soon the trend takes hold—but it’s unlikely that it will dampen the increased consumer demand for full-length video online.

Speaker: Jeffrey Grau, eMarketer Senior Analyst (see below for more info on Jeffrey)
What: Advantages of Multichannel Marketing
When: Thursday, May 20, 2010, 1 PM ET

To watch playback of the Webinar, click here. You can view the PowerPoint deck below.

In this session, you’ll find out:

Cross-channel shoppers are bigger spenders and more profitable than single-channel shoppers. They effortlessly do product research online via their PC or mobile phone before making an in-store purchase. They browse catalogs to find interesting products but then visit the retailer’s Website to consummate their purchase.

Smart multichannel retailers understand that by leveraging the strengths of their stores, Website, catalog and mobile offering they create a customer experience that is greater than the sum of its parts.

In this stimulating and informative Webinar, eMarketer senior analyst Jeffrey Grau will discuss how savvy marketers coordinate their messaging, promotions and merchandising across channels to better compete and to accommodate the preferences of shoppers. Multichannel marketing insights will be gleaned from a wealth of market research data and interviews with retailers and industry experts.

About Jeffrey Grau

Jeffrey Grau covers retail e-commerce in North America. Besides building e-commerce forecasting models for these markets, he writes on special topics such as multichannel retailing, online holiday shopping, social commerce and the online shopping experience.

Previously, Jeffrey was a competitive analyst for Lucent Technologies. He also held research and information roles at Bell Laboratories, AT&T and ABC News. Jeffrey has been a guest on TV programs including “Morning Call” (CNBC) and NBC’s New York morning news. He has been quoted in CNNMoney, Inc. magazine, Investor’s Business Daily and Advertising Age. He has appeared as a speaker at conferences sponsored by EyeforTravel and the Special Libraries Association.

Jeffrey has an MBA with honors from Fordham University and a master’s degree in library service from Columbia University. He also holds a bachelor’s degree in philosophy from Grand Valley State College.

Sponsored by Akamai.

I’ve spent a lot of time over the past few weeks looking at data on how consumers and marketers use e-mail and social media. Last week, I published a report covering the ways that marketers can maximize the connection between the two channels.

One thing that’s clear is that marketers are very focused on linking their existing e-mail marketing with their emerging social media strategies. In a survey published by Econsultancy and Adestra, 37% of e-mail marketers (mostly UK-based, but some from other regions) said they already encourage people to share content on social networks, and another 31% said they are planning to.

This sort of linkage is the low-hanging fruit; it’s relatively easy to add badges or tags to e-mail newsletters encouraging people to share with a friend or to become a fan or follower. Over time, we will see a lot more sophisticated integration of the two disciplines, as well as more segmentation. Marketers will segment not only their e-mail database (something 80% of survey respondents already said they did) but also their social media database, to better understand how (or if) the two audiences overlap. The next step will be to customize communications to each audience group.

That is what marketers need to work toward; without a total understanding of their audience across e-mail AND social media, they are leaving a lot left to chance. I discussed this and other strategies for linking e-mail marketing and social media marketing in a Webinar presented by StrongMail last week. If you missed it, you can view the entire Webinar here. If you only want to see the slides, they’re below.