Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/24: Wall Street Journal – New Approach to Ads in Games
As the number of people playing videogames on smartphones surges, two new companies are touting a way for advertisers to reach the potential customers—without annoying them. Read more.

6/24: Wall Street Journal – Feds to Launch Probe of Google
Federal regulators are poised to hit Google Inc. with subpoenas, launching a broad, formal investigation into whether the Internet giant has abused its dominance in Web-search advertising, people familiar with the matter said. Read more.

6/23: Wall Street Journal – Yahoo, CEO Bartz Face Tough Shareholder Meeting
Yahoo Inc. and its Chief Executive Carol Bartz are set to face some tough questions Thursday at the Internet company’s annual shareholder meeting. Read more.

6/23: Adweek.com – GroupM Takes Lead on Mobile Privacy Guidelines
When Apple and Google were called to Capitol Hill to testify about how, and why, iPhone and Android smartphones were tracking their owners, the digital privacy debate—which had mostly been concentrated on Web issues—got a little wider. Read more.

6/22: New York Times – A Start-Up Matures, Working With AmEx
When the New York start-up Foursquare Labs made its debut in 2009, it quickly began popularizing the idea of “checking in,” or using a cellphone application to tell friends that you are at a particular restaurant, bar or park. Read more.

6/22: Bloomberg Businessweek – The Rise and Inglorious Fall of Myspace
In 2006, Jeremy Jackson—the buff, bronzed former Baywatch child star—couldn’t imagine a world without Myspace. He was a single, underemployed actor in Los Angeles, an exhibitionist in need of an audience, and Myspace filled almost every need. Read more.

6/22: Reuters – Google eyeing further display ad acquisitions
Google will buy more companies to boost its presence in the booming online display ad sector in a challenge to Facebook, even as European regulators examine its dominant web search position. Read more.

6/20: New York Times – With Xbox’s New In-Game Advertising, Engagement Is the Goal
Users of Microsoft’s popular Xbox Kinect gaming console will soon be able to use voice and motion commands to interact with advertisements while they are playing their favorite game or watching a video. Read more.

6/20: Fortune.com – Twitter: All grown up, but can it find a job?
No need to question Twitter’s bona fides as a useful service, but can Costolo, Dorsey and team figure out how to start paying the rent? Read more.

6/20: Financial Times – Technology: The Internet Bubble
Joe Kennedy, head of the latest young internet company to light up the stock market, has made the trip from Silicon Valley to Wall Street before. Read more.

6/20: AdAge.com – Display’s New Kingpin: Facebook’s No. 1
Facebook doesn’t really have to try to become the biggest player in digital media; it simply is. The social network is estimated to book $2.19 billion in ad revenue in the U.S. this year, all of it classified as display, according to the latest eMarketer research. Read more.

6/19: New York Times – A Daily Deal Site Aimed Squarely at Gay Men
Like millions of people, Mario Correa wakes up every morning to an in-box full of offers and deals. But most of the time, he just isn’t interested. As he puts it, he doesn’t “want to learn to knit, go on a Segway ride, get my varicose veins removed or take a mommy-and-me yoga class.” Read more.

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Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/10: Wall Street Journal – Google in Talks to Buy Online-Ad Firm Admeld
Google Inc. is in late-stage negotiations to buy online-ad firm Admeld Inc. for around $400 million, as the technology giant continues to invest outside its main search-advertising business, according to people familiar with the matter. Read more.

6/9: Mashable.com – Display Advertising To Overtake Search in 2015 [REPORT]
A surge in display advertising has prompted eMarketer to nearly double its ad growth prediction for 2011. Read more.

6/9: Forbes.com – Twitter Will Automate Ad-Buying by the End of the Year
Twitter plans to offer an automated ad-buying system for small businesses that should lead to a torrent of new advertising for the platform. Read more.

6/9: TechCrunch.com – Google Ad Exec Predicts Engagement Rates For Display Ads Will Increase 50 Percent By 2015
Google’s Vice President of Display Advertising Neal Mohan just published a blog post with a few interesting projections relating to display ads on the web. Read more.

6/8: Reuters.com – Forrester analyst questions Groupon IPO valuation
Groupon Inc GRPN.O, the largest online coupon company, may be worth billions of dollars less than its recent initial public offering filing suggests, e-commerce analyst Sucharita Mulpuru estimated on Wednesday. Read more.

6/8: MediaPost.com – CBS Research Chief Calls Netflix A ‘Phenomenon,’ Says It’s Now As Big As A Mid-Size Cable Net
Netflix’s online streaming service is rapidly emerging as an important gateway for accessing television programming, according to a tracking study revealed by a top broadcast network executive Tuesday during the most recent edition of MPG’s Collaborative Alliance meeting in New York City. Read more.

6/8: Wall Street Journal – Big Pop Seen for Online Ads
Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet, according to new projections from eMarketer Inc. Read more.

6/8: AdAge.com – Forget about Post-PC. Welcome to the Post-Phone Era
At the introduction of the iPad 2 in March, Apple CEO Steve Jobs proclaimed we had entered the “post-PC” era. But as he touted the new tablet’s video-calling features, Jobs inadvertently signaled that we had entered the “post-phone” era as well. Read more.

6/8: paidContent.org – What Double Dip Recession? eMarketer Revises 2011 Ad Growth Up, Up, Up
Weaker job numbers, more turbulence on Wall St., higher oil prices—a recipe for greater economic distress is all right there. Read more.

6/7: Businessweek.com – Virtual Shopping in 3D
Linda Smith walked on stage at the Spring 2011 Demo Conference in Palm Desert, Calif., on Feb. 28 and tried on clothes. Looking at herself in an interactive mirror, she tested out virtual dresses, handbags, and jewelry. Read more.

6/6: Wall Street Journal – Pulling Out Weeds Online
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused. Read more.

6/6: WSJ.com – Online Ads: Where 1,240 Companies Fit In
Online advertising is a remarkably complex field. Terence Kawaja has a new way for potential investors to visualize it. Read more.

6/5: New York Times – Taking the Customer From Check-In to the Checkout Line
Businesses and advertisers are using retail check-in services on mobile phones and daily deal Web sites to stay in constant contact with their customers these days. Read more.

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Here are a few of the top stories in which eMarketer data and analysis were featured this week:

5/13: The Washington Post – Google under government investigation for online pharmacy ads
Government officials are investigating whether Google profited by displaying ads from illegal online pharmacies, federal regulators said Thursday. Read more.

5/12: paidContent.org – Facebook Marketer Buddy Media Acquires Social Analytics Provider Spinback
With Facebook expected to outpace Yahoo (NSDQ: YHOO) as the biggest outlet for display ad dollars in the U.S. this year, any company that has even an ancillary connection to the number one social network is going to be in play. Read more.

5/12: MediaPost.com – Microsoft Buys Skype, but Ads Have No Role (Yet)
Skype shares many of the basic defining elements of social media: namely, it is an online platform that allows people to communicate in a new way that costs less than previous communication channels. Read more.

5/11: Crain’s New York Business Online – Secrets of 10 top Twitter ads
Advertising on Twitter is a strange hybrid of paid and earned. You can buy keywords on Twitter, but a promoted tweet won’t do much unless it resonates with consumers and they are inspired to pass it around. Read more.

5/10: MSNBC.com – Crowded coupon industry competes for users
Call it group coupon overload. These days it is nearly impossible to browse Facebook, accept an Evite or read a local news website without being tempted to get a massage for 70 percent off, a dozen cupcakes at half price or a skydiving lesson for one-third the usual cost. Read more.

5/9: AdAge.com – #Winning on Twitter: the Top 10 Promoted Tweets
Ads on twitter are a funny hybrid, a combination of paid and earned media. You can buy a bunch of keywords on Twitter, but a promoted tweet won’t do much unless it resonates with consumers and they are inspired to pass it around. Read more.

5/9: AdWeek.com – Even in iPad Deal, Condé Nast Keeps Focus on Print
There’s no question that the news of Condé Nast finally making subscriptions to its magazines available for sale on Apple’s iPad signaled a big digital advance for the company and the publishing industry in general. Read more.

5/9: Wall Street Journal – Digital Ad Firms Crash TV’s Upfront
Digital ad firms and start-ups are crashing one of the television industry’s biggest events—a procession of glitzy presentations to advertisers dubbed the “upfront”—by hosting competing events and parties in a bid to tap into the annual ad-spending frenzy. Read more.

5/8: USAToday.com – Can mobile-phone ads be more like TV? Should they be?
Paran Johar set out last year to make the mobile-phone ad industry a little more like TV by creating the first industry “upfront” conference to put advertisers and programmers in the same room to make deals. Read more.

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Here are a few of the top stories in which eMarketer data and analysis were featured this week:

5/5: Mashable.com – Explore Twitter’s Evolution: 2006 to Present
Fresh off celebrating its 5th birthday in March, Twitter isn’t slowing down any time soon. In fact, April turned out to be just as eventful as any for the social media powerhouse. Read more.

5/4: Associated Press – AOL says 1Q profit fell; ad, subscriptions down
AOL’s first-quarter earnings and online advertising revenue dropped sharply, but the struggling Internet company tried to reassure investors by pointing out that part of its ad sales grew for the first time in more than three years. Read more.

5/4: Wall Street Journal – AOL’s Big Idea: Larger Ads All Over
AOL Inc. is teaming up with Hearst Corp. in a bid to supersize online ads. Hearst will soon begin selling a larger type of digital ad that AOL has been pushing the industry to adopt, offering it across sites like Cosmopolitan.com, Esquire.com, Goodhousekeeping .com and Marieclaire.com. Read more.

5/4: Guardian.co.uk – Apps in emerging markets: one size doesn’t fit all
Latin America has seen a significant recent rise in the number of people using the web, driven by investment in infrastructure and broadband technologies. There are an estimated 204,689,836 internet users in Latin America, representing 34.5% of the population and growing. Read more.

5/3: USAToday.com – What Facebook is really worth (is still clear as mud)
Thanks to anonymous sources and the reporters who love them, we have a better picture this week of Silicon Valley’s favorite guessing game: What is Facebook really worth? Read more.

5/3: AdAge.com – Startup Watch: Kiip Gives Gamers Something to Play for
We’ve seen a rash of advertisers underwriting free access or giving away free stuff: they’re unlocking news pay walls , doling out free soda for watching commercials or bonus Farmville cash for clicking ads. Another young startup Kiip is bringing that logic to mobile gaming. Read more.

5/3: Wall Street Journal – All That Twitters Is Not Gold
It’s being called Twitter’s “CNN moment.” But will it pay off for the site’s investors? Just as the cable news revolution was heralded by CNN’s live video of the first Gulf War, some aficionados are trumpeting the micro-blogging revolution based on “tweets” that carried news of Osama bin Laden’s death. Read more.

5/2: Bloomberg.com – Facebook Is Said to Expect $2 Billion in 2011 Adjusted Earnings
Facebook Inc., the world’s most popular social-networking service, is likely to generate more than $2 billion in earnings before interest, taxes, depreciation and amortization, a person with knowledge of the matter said. Read more.

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Here are some of the top stories in which eMarketer data and analysis were featured this week:

4/20: Wall Street Journal: Yahoo Continues to Face Uphill Climb

Yahoo Inc. is still struggling to turn around its core online advertising businesses, even as its rivals experience growth amid an overall surge in online ad spending. Read more.

4/19: Wall Street Journal: Twitter Tries to Widen Appeal to More Users

Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service. Read more.

4/19: Bloomberg.com: China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says

Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Read more.

4/19: Mashable.com: The 3 Most Effective Approaches to In-App Advertising

A widely discussed article in Wired last summer posited the idea that the web is dead. The argument, which, on closer inspection appeared based on semantics, predicted that consumers would experience the web via peer-to-peer networks like Facebook and, increasingly, apps, in the future. Read more.

4/18: Forbes.com: Why Advertisers Should Review Their Contracts With Agencies Now

When Advertisers assign their advertising account to an agency, whether a creative agency, a media agency, a digital agency or a specialized marketing services agency, they formalize the relationships with a signed contract – usually spanning one to three years. Read more.

4/18: Ad Age: Promise Is Great but Growth Is Slow for Targeted TV Ads

For an automaker like BMW, which makes a range of cars designed for an obvious range of consumers, it had always made perfect sense to advertise specific vehicles to the intended drivers: its much-vaunted 7-series to the deep-pocketed; the entry-level 3-series to young professionals; and the 5-series to the eternally aspiring. Read more.

4/18: Adweek: They Still Won’t Pay for News

News outlets like The New York Times and Wall Street Journal erecting paywalls are struggling to convince readers that quality content is worth paying for. In this week’s Data Points, Adweek’s exclusive Harris poll gauged consumer willingness to pay for news content online. Read more.

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