Posts Tagged ‘Zynga’

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December 16, 2011: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Media Study Detects Boost in TV, Mobile Use
America’s continued love for couch surfing combined with America’s new found love for their mobile devices–with usage exceeding an hour a day–brought the overall average time spent on major media to 693 minutes per day, reports research firm eMarketer. Read more.

Bloomberg BusinessWeek – Facebook Lawsuit Against Ads Given Go-Ahead by U.S. Judge
Facebook Inc., the world’s most used social-networking service, can be sued by people who claim showing advertisements that their friends apparently like violates a California law regarding commercial endorsements. Read more.

Advertising Age – Ten Most Important Mobile Moments of the Year
In October, eMarketer revised mobile-device ad spending estimates upward, to $1.23 billion. It’s a drop in the ocean compared with the $31 billion projected for online-ad spending but still a significant milestone. Read more.

Associated Press – Saudi prince invests $300 million in Twitter
Saudi billionaire Prince Alwaleed bin Talal and his investment company said Monday they are investing a combined $300 million into Twitter, giving the microblogging site a cash boost as it looks to entice more users and paying advertisers. Read more.

AdWeek – Which Titles Have the Largest Mobile Audience?
For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print circulation. Read more.

MSNBC – We’re reading our phones, not print
Americans now are spending more than a hour a day with their cell phones, more time than they do with print media. And TV time? That’s up, too, whether it’s live TV or DVR programs or DVDs, and still the biggest in terms of where we focus our media attention. Read more.

USA TODAY – CEO calls Zynga his ‘crowning achievement’
Before Zynga traded its first share on Friday, nervous investors in the social-gaming company didn’t know whether to expect a killing or to be killed. Read more.

PaidContent – Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. Read more.

Advertising Age – Facebook Plans First Foray Into Mobile Ads
Facebook plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, according to two people with knowledge of the matter. Read more.

Posted: December 19, 2011. Filed under: eMarketer  
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August 12th, 2011: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured this week:

8/12: WSJ.com – Game On for Google
In a much-anticipated move, Google Inc. on Thursday announced the availability of online games on its new Google+ social network, as the Web-search giant heightens its competition with Facebook Inc. Read more.

8/11: paidContent.org – Ad Agency Budgets Look Safe For This Year; But Look For ‘Pre-emptive’ Cuts
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad spending locked in for major media for the magazines and TV, Deutsche Bank analysts don’t expect the wild swings of the stock market to have much of an impact for the rest of 2011. Read more.

8/10: WSJ.com – Today’s Weather Channel Forecast: a Chance of Tweets
Twitter has a new way to make money from the online messages known as tweets, courtesy of The Weather Channel. The online-messaging service on Thursday will begin to give TWC access to users’ tweets about local weather, according to the companies. Read more.

8/10: ClickZ.com – Mobile Measurement – 63% Admit to Flying Blind
That measuring marketing success – particularly mobile marketing – is a challenge isn’t exactly headline news. However, a recent King Fish Media study published by eMarketer revealed that 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or worse, don’t know. Read more.

8/10: AdWeek.com – Hey Mr. Deejay, Show Me Your License
Are digital music services doomed to a life of ugly licensing wars? The tale of an underdog music startup, brought to tragic demise by greedy record labels, is so familiar it’s practically a cliché. The road to iTunes is littered with the corpses of reimagined Napsters. Read more.

8/10: SmartMoney.com – 10 Things Twitter Won’t Tell You
Twitter, the social-media platform that lets users communicate in short posts called tweets, has exploded since its launch in 2006, from 15,000 accounts then to 200 million today. “Active users” attract an average of just under 5,000 followers (those who choose to receive a given user’s tweets automatically), according to independent research site Twitalyzer — but the number of subscribers isn’t necessarily the best measure of impact. Read more.

8/9: New York Times – AOL Shares Fall on Report of Weak Gain in Ad Sales
Timothy M. Armstrong, the chief executive of AOL, is trying to transform the onetime Internet service giant into an online media company, but the market seemed to lose patience Tuesday, driving the stock down by more than a quarter of its value, from $15.07 to close at $11.19. Read more.

8/9: Inc.com – Report: Small Businesses Don’t Consider Social Media Crucial
What marketing tool can’t small businesses live without? Here’s a hint: It’s not Facebook (or any other recent innovation). It’s old-fashioned word of mouth, according to a new report. Read more.

8/9: Bloomberg.com – Yahoo Discount Means U.S. Web Portal Free in Takeover: Real M&A
Yahoo! Inc. has cost its shareholders so much money that a buyer would now be able take over the most- visited U.S. Web portal for less than the value of its stakes in Alibaba Group Holding Ltd. and Yahoo Japan Corp. Read more.

8/8: MediaPost.com – Havas Cracks Social Code, Develops Method To Attribute ROI
A little over a year ago, eMarketer reported the results of a survey that showed nearly 70% of U.S. Facebook users were more likely to buy a product or visit a retail outlet based on a positive referral from a Facebook friend. Read more.

For more of eMarketer’s recent news coverage, click here.

Posted: August 12, 2011. Filed under: Advertising  
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Quick Stat: 79.3 Million People Listen to Internet Radio Weekly

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As music streaming service Spotify debuts in the US, here’s a brief look at the internet radio audience.

eMarketer estimates 37.5% of US internet users ages 12 and up will listen to internet radio—including online streaming of terrestrial broadcasts and online-only radio stations—or podcasts at least weekly this year. On a monthly basis, 44.3% of web users will tune in to online radio.

“It’s a positive and long-overdue development for the U.S. recording industry, with favorable repercussions for brand marketers and consumers,” Paul Verna, eMarketer senior analyst, told the E-Commerce Times. “Spotify has a good chance of succeeding in the U.S., but to do so, it will have to demonstrate — through the quality of its product and aggressive marketing — that it’s a better value than the likes of Rhapsody, Rdio and MOG.”

Could there be a Facebook and Spotify partnership in the making?

“If the two parties work well together and their current test evolves into a true partnership, Facebook could do for music consumption what it did for social gaming,” suggested Verna. “This relationship has the potential to blossom into a symbiosis along the lines of what we saw with Facebook and Zynga.”

A complete report, “The Internet Radio Audience: Personalized, Mobile and Targetable,” is available for eMarketer Total Access clients.

Posted: July 14, 2011. Filed under: Advertising  
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Quick Stat: US Social Gaming Revenues to Pass $1 Billion This Year

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The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will drive overall US social gaming revenues to $1.09 billion this year, eMarketer estimates, up from $856 billion in 2010.

Nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010.

Revenues from virtual goods make up the majority of overall social gaming revenues, accounting for $510 million in revenues in 2010. eMarketer estimates social gaming sites will earn $653 million in virtual goods revenues this year, compared to just $192 million in ad revenues and $248 million in lead-generation offers.

The related report, Social Gaming: Marketers Make Their Move, is available exclusively for eMarketer Total Access clients. Click here to learn more.

Posted: June 28, 2011. Filed under: Advertising,Social Media  
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eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured this week:

6/3: AdAge.com – Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes
Dell, Apple, Zappos, Google, Ford, Oprah, Jet Blue, ESPN, 1-800-Flowers, the Girl Scouts Coke, Good Morning America and The Chicago Bulls are among the companies in the forefront of a mobile marketing trend most haven’t even heard of yet. Read more.

6/3: Forbes.com – Who Will Be Left Standing Post-Groupon IPO?
Groupon has filed the paperwork for its IPO. Already the furious debate has started about whether it is a worthwhile investment. Read more.

6/2: Wall Street Journal – Facebook Calls Ceglia Contract A Fake
Facebook Inc. on Thursday filed legal documents calling a contract alleged to entitle a New York man to a large ownership stake in the closely-held online social network a fake. Read more.

6/2: MediaPost Online – Deal Me In: Amazon Launches AmazonLocal
Amazon invested $175 million in LivingSocial last year, but Thursday it cemented a place in its own daily deals space by launching into the first local offering through AmazonLocal. Read more.

6/2: DigiDay – The Upfront’s Biggest Loser? The Web
While various pundits will debate whether Fox or CBS or ABC fared better during this year’s broadcast upfront, there’s no doubt who the Biggest Upfront Loser was: the Web. Read more.

6/2: MediaPost Online – How To Start Winning At Online Video
With the mobile and tablet market growing daily, it comes as no surprise to many that more TV ad spend dollars are shifting to online video. eMarketer estimates that by 2015, 76% of Internet users, or 195.5 million people, will watch video content online every month. Read more.

6/2: SFGate.com – Twitter to let users put photos, videos in tweets
Twitter Inc., which started as a short text-only service, on Wednesday said it will roll out a new way to directly share photos and videos in a tweet. Read more.

6/1: Guardian Online – Twitter and Google fight back against Facebook’s Like button
Facebook’s tentacular reach across the internet was accelerated by its ‘like’ button, which now seems a ubiquitous part of the browsing experience from news and blogs to corporate and retail sites. Read more.

6/1: USA Today – New Zynga game ‘Empires & Allies’ to launch on Facebook
Launching on Facebook Wednesday, Empires & Allies goes beyond the tilling of farms and construction of cities to the building of a war machine. Read more.

6/1: Reuters – Twitter CEO says 80 percent of advertisers renew
More than 80 percent of the companies that advertise on Twitter renew their marketing efforts on the microblogging service, the company’s chief executive said on Wednesday. Read more.

5/31: Los Angeles Times – YouTube counting on former Netflix exec to help it turn a profit
Google Inc.’s YouTube was counting on Hollywood’s love affair with sequels when it hired Robert Kyncl as its emissary to the studios. Read more.

5/31: MediaPost Online – How Social, Not Search, Can Retarget Ads
Nuances in announcements, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled that Big Blue would step heavily into online marketing and advertising services. Read more.

5/31: ClickZ.com – Niche Media Planning: Ad-Supported Mobile Games
Last year, Nielsen found that when it comes to mobile use, games – both free and paid – represent the most popular app downloads (65 percent). Read more.

For more of eMarketer’s recent news coverage, click here.

Posted: June 3, 2011. Filed under: Advertising,eMarketer,News  
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