The news: The global ad market is pushing past the $1 trillion threshold for the first time next year, according to Dentsu, with the agency forecasting a 5.1% increase in total spend, a minor downgrade from 5.3% in its last iteration.

Several global events are expected to fuel next year’s growth, including the Winter Olympics, FIFA World Cup, and major election cycles that will heighten audience engagement across channels.

By the numbers:

• Digital advertising will remain the dominant spending engine, rising 6.7% and capturing nearly 69% of global spend.