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July 18, 2023
Factors When Selecting an Agency According to US Brand-Side Marketers, March 2023 (% of respondents)
Note
Respondents were asked, "What are the most important factors that go into deciding which agency to select at the end of the pitch?"Methodology
Data is from the July 2023 Association of National Advertisers (ANA), 4A's and Advertiser Perceptions report "The Cost of the Pitch." 329 US brand marketers and agency professionals were surveyed online during March 23-28, 2023.Featured In
US advertising sector hits record jobs high—but some major holding companies drop their 2023 outlooksBrand-side marketers care most about cost when choosing an agencyWPP announces merger of Wunderman Thompson and VMLY&R, launching VMLAd agencies deliver fair Q1 results, though tech sector still stingsChart Title
Factors When Selecting an Agency According to US Brand-Side Marketers, March 2023 (% of respondents)Publication Date
July 18, 2023