Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →When BNPL moves into the monthly budget, payment awareness falls apart
Article |
Mar 20, 2026
Media CMOs are putting AI education ahead of AI execution
Article |
Mar 19, 2026
Gen Alpha relies on social commerce, but longs for physical retail
Article |
Mar 19, 2026
Meta, YouTube addiction trial puts social media on the back foot
Article |
Mar 19, 2026
Meta leans on AI to police content at scale
Article |
Mar 19, 2026
US consumers lean into healthy food fixes over medicine
Article |
Mar 19, 2026
Accessibility is the $18 trillion growth engine that marketers may be ignoring
Article |
Mar 19, 2026
Meta plans to open NYC retail flagship on Fifth Avenue
Article |
Mar 19, 2026
Klarna notches record Klarna cardholders and merchant enrollments
Article |
Mar 19, 2026
Retail ad spending saw uneven growth in 2025
Article |
Mar 18, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →B2B Marketing Trends to Watch in 2026
Visibility, Credibility, and Data Governance Will Define B2B Marketing Success
Top Trends to Watch in 2026
Need-to-Know Trends Reshaping the Digital Future
more
Download
Table of Contents
AI-led discovery will redefine early-stage brand visibility
Creators and experts will become the face of brand authority
Data governance maturity will drive performance resilience
EMARKETER Interviews
Sources
Media Gallery
About This Report
In 2026, marketing success will hinge on visibility, credibility, and governance. AI-led discovery is redefining how B2B buyers find brands, human influence is reshaping how marketers build trust, and data governance is powering growth.
Table of Contents
AI-led discovery will redefine early-stage brand visibility
Creators and experts will become the face of brand authority
Data governance maturity will drive performance resilience
EMARKETER Interviews
Sources
Media Gallery
AI is transforming visibility, trust, and performance in B2B marketing. Marketers must strike a balance between machine-optimized discovery, human-driven credibility, and data discipline to compete effectively in 2026.
authors
Kelsey Voss
Contributors
- Eleni Digalaki
- Nikolai Dineros
- Penelope Lin
- Director, Data Visualization
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.