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Learn More →Creator Economy Trends to Watch in 2025
Marketers and (Some) Creators Get Serious as the Industry Professionalizes
Top Trends to Watch in 2025
Need-to-Know Trends Across 12 Industries and 6 Regions
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Table of Contents
Creators will scale their content beyond social media, and the dollars will follow
Influencer marketing will be held to higher measurement standards
AI will improve influencer identification, boosting the long tail of creators
Serial creator videos will take over social media, shifting TV audiences and revenues
Creator commerce will reshape retail, both on and off social media
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Media Gallery
About This Report
2024 was a year of legitimacy for the creator economy. 2025 will be a year of professionalization, as creator content scales beyond social media and marketers focus on proving the ROI of their growing influencer marketing investments.
Table of Contents
Creators will scale their content beyond social media, and the dollars will follow
Influencer marketing will be held to higher measurement standards
AI will improve influencer identification, boosting the long tail of creators
Serial creator videos will take over social media, shifting TV audiences and revenues
Creator commerce will reshape retail, both on and off social media
Sources
Media Gallery
2025 will be a year of professionalization for the creator economy. Marketers will get serious about influencer marketing as the tactic is held to higher measurement standards. Some creators and influencers will also get more serious, as their social content moves from ad hoc to episodic—and scales into podcasts, CTV, and retail.
authors
Jasmine Enberg
Contributors
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Donte Gibson
- Senior Charts Editor
- Minda Smiley
- Senior Analyst, Social Media
- Andrew Spink
- Forecasting Analyst
- Tracy Tang
- Senior Researcher
- Paul Verna
- VP, Content
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