Social media usage is rising among elder Gen Alphas
What does this mean for advertisers?
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About This Report
Nearly three-quarters of Gen Alphas (ages 1 to 12) are online. This means they will likely be more adept than their predecessors at navigating digital spaces and using tech.
Social media usage is rising among elder Gen Alphas
What does this mean for advertisers?
Sources
Media Gallery
Gen Alphas are currently ages 1 to 12, and the eldest are already online despite age restrictions on most platforms. YouTube is their most frequently used digital channel, but TikTok and Instagram are on the verge of widescale adoption as the eldest Gen Alphas get their first smartphones. In the meantime, many of them are hanging out virtually on Roblox.
Key Question: Where are Gen Alphas spending their digital time?
Key Stat: YouTube adoption among children under 12 will surpass that of linear television by 2026 due to a combination of cord-cutting and YouTube’s accessibility.
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