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About
Influencer Marketing Measurement 2025
Building Accountability by Aligning Campaign Goals With Success Metrics
Bigger influencer marketing budgets mean greater demands for financial accountability. Measurement can no longer be a post-campaign exercise; success metrics should align with business objectives and be established alongside campaign goals.
Key Question: How should marketers measure the success of their influencer marketing programs and campaigns?
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Key Stat: More marketers worldwide named measuring creator performance (32%) as a roadblock to a successful influencer program than any other factor, per August 2024 data from CreatorIQ.
This report can help you:
- Develop media strategy and allocate budgets for campaigns (brands, agencies)
- Develop go-to-market strategy and showcase opportunities to customers (solution providers, agencies)
- Develop go-to-market strategy (media platforms)
authors
Jasmine Enberg, Minda Smiley
Contributors
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Donte Gibson
- Senior Charts Editor
- Zach Goldner
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Tracy Tang
- Senior Researcher
- Paul Verna
- VP, Content
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