Bigger influencer marketing budgets mean greater demands for financial accountability. Measurement can no longer be a post-campaign exercise; success metrics should align with business objectives and be established alongside campaign goals.

Key Question: How should marketers measure the success of their influencer marketing programs and campaigns?

Key Stat: More marketers worldwide named measuring creator performance (32%) as a roadblock to a successful influencer program than any other factor, per August 2024 data from CreatorIQ.

This report can help you:

• Develop media strategy and allocate budgets for campaigns (brands, agencies)
• Develop go-to-market strategy and showcase opportunities to customers (solution providers, agencies)
• Develop go-to-market strategy (media platforms)