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EMARKETER

Over 20% of US adults get news from social media influencers

Article by Peter Clark  |  Feb 3, 2025
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Over 20% of US adults get news from social media influencers
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Topics
Social Media Usage
Influencer Marketing
Politics
United States
Roughly One-Fifth of US Adults Regularly Get News From Social Media News Influencers (% of US adults who get news from news influencers* on social media, by demographic, Aug 2024)
E-Mail ChartDownload

Key stat: One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.

Beyond the chart:

  • 45.0% of smartphone users will consume news through news apps in 2025, according to our October 2024 forecast.
  • Spend on US influencer marketing will grow 14.2% this year to $9.29 billion, per our March 2024 forecast.

Use this chart: Marketers can use this to further understand the reach of news influencers and to adapt their creator partnerships.

Related EMARKETER reports:

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