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Social Health Influencers
Healthcare and Pharma Brands Are Leaning Into the Creator Economy
Consumers are more frequently connecting with health influencers on social media platforms. Healthcare and pharma brands must refine their strategies for partnering with creators.
Key Question: What’s driving healthcare and pharma brands to embrace social health influencers, and how can they better navigate the creator economy?
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Key Stat: Nearly two-thirds of Gen Z (63%) and millennial (61.5%) social media users follow and/or engage with health influencers on social media platforms, according to EMARKETER’s December 2023 US Digital Health Survey.
authors
Rajiv Leventhal
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