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EMARKETER

How CMOs Are Using AI to Transform Their Strategies

Leading With Confidence CMO Series

Report by Kelsey Voss  |  Oct 15, 2024
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Executive Summary
Leading CMOs share insights on the impact of AI
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About This Report
CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.
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Senior & C-Level Executives
Artificial Intelligence (AI)
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Table of Contents
Executive Summary
Leading CMOs share insights on the impact of AI
EMARKETER Interviews
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We interviewed marketing executives Brad Mehl from Boundless Markets, Alex Schultz from Meta, Michelle Taite from Mailchimp, and Ken Yanhs from Zoovu to learn how AI is reshaping the role of CMOs, their teams, and their companies. Learn about current and future use cases as well as strategies for assessing the risks and opportunities associated with adopting AI tools.

Key Question: How can CMOs and their teams confidently implement and use AI to transform their marketing strategies?

Extent to Which Marketing Executives Worldwide Are Using Generative AI (GenAI) for Marketing Activities, July 2024 (% of respondents)
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Key Stat: In July 2024, 65% of marketing leaders were using generative AI (genAI) for marketing but hadn’t fully implemented it.

authors

Kelsey Voss

Contributors

Jasmine Enberg
Vice President and Principal Analyst
Vladimir de Leon
Chart Editor
Chris Keating
Director, Research
Kyndall Krist
Senior Copy Editor
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Emman Velasco
Chart Editor
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