ArticlesPricing

Products

See All Solutions →
EMARKETER PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →
Advertising & Sponsorship Opportunities
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Resources
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

2024: The year AI agents transformed from chatbots to productivity powerhouses

Article |
 Jan 2, 2025

A tale of two startups: Anthropic and Perplexity

Article |
 Jan 2, 2025

Big Tech battle over AI voice assistants heats up, technology continues to evolve

Article |
 Jan 2, 2025

AI’s role in misinformation raised stakes for the 2024 election

Article |
 Jan 2, 2025

Consumers use mobile apps to track fitness, health

Article |
 Jan 2, 2025

Bad content is a 'solved problem,' says HubSpot VP of product AI

Article |
 Jan 2, 2025

One of largest sources of new video ad inventory and spending is CTV

Article |
 Jan 2, 2025

Apple TV+ tests free preview model to expand its subscriber base

Article |
 Jan 2, 2025

4 more retail predictions for 2025

Article |
 Jan 2, 2025

Teens' social media and screen time usage remains an unsolved digital dilemma

Article |
 Jan 2, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Search Ad Spending Benchmarks: Q3 2024

Forecasts and Insights for Search

Report by Paul Verna, Yoram Wurmser  |  Aug 16, 2024

Ad Spending Benchmarks: Q3 2024

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

more
See All
Download
Report
Deck
Share
About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
Search Ad Spending
United States

Welcome to our brand new “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for search ad spending.​

This deck will:​

  • Provide an overview of our search ad spending and revenue forecasts as of Q3 2024, including breakdowns by device, format, and company.​
  • Help ad buyers benchmark their search ad spending and budget allocations against the market.​
  • Help publishers and solution providers assess whether their search ad revenue mix is in line with industry trends.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Paul Verna, Yoram Wurmser

Contributors

Rahul Chadha
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Peter Newman
Director, Forecasting
Emma Noyes
Oscar Orozco
Director, Forecasting
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client