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EMARKETER

Voice Assistant User Forecast 2024

AI Innovation and Demographic Shifts Are Shaping the Voice-First Market

Report by Jacob Bourne  |  Aug 21, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
Voice assistant adoption continues to grow
The expanding universe of voice-enabled devices
Decoding voice assistant market growth patterns
The evolving intelligence of voice assistants
How should marketers capitalize on changes in the voice assistants market?
EMARKETER Interviews
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About This Report
Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.
Topics
Smart Speakers & Voice Assistants
Artificial Intelligence (AI)
Smartphones
US
Table of Contents
Executive Summary
Voice assistant adoption continues to grow
The expanding universe of voice-enabled devices
Decoding voice assistant market growth patterns
The evolving intelligence of voice assistants
How should marketers capitalize on changes in the voice assistants market?
EMARKETER Interviews
Sources
Media Gallery

As voice assistants reshape digital interactions, marketers should understand the sector’s evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement.

Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?

The US Voice Assistant User Base Will Maintain Steady Growth (millions of US voice assistant users and % change, 2023-2028)
E-Mail ChartDownload

Key Stat: US voice assistant users will grow from 145.1 million in 2023 to 170.3 million in 2028, representing a compound annual growth rate (CAGR) of 3.3%. This steady growth underscores voice technology integration into consumers’ daily lives and signals expanding marketing opportunities.

authors

Jacob Bourne

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Chris Keating
Director, Research
Wendy Malloy
Director, Reports Editor
Oscar Orozco
Director, Forecasting
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Data Specialist
Kelsey Voss
Principal Analyst
Yoram Wurmser
Principal Analyst
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