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About
Voice Assistant User Forecast 2024
AI Innovation and Demographic Shifts Are Shaping the Voice-First Market
As voice assistants reshape digital interactions, marketers should understand the sector’s evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement.
Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?
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Key Stat: US voice assistant users will grow from 145.1 million in 2023 to 170.3 million in 2028, representing a compound annual growth rate (CAGR) of 3.3%. This steady growth underscores voice technology integration into consumers’ daily lives and signals expanding marketing opportunities.
authors
Jacob Bourne
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Chris Keating
- Director, Research
- Wendy Malloy
- Director, Reports Editor
- Oscar Orozco
- Director, Forecasting
- Naomi Rebuelta
- Copy Editor
- Matt Torpey
- Senior Chart Data Specialist
- Kelsey Voss
- Principal Analyst
- Yoram Wurmser
- Principal Analyst
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